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Your Local Website Design Partner

Your Website Should Generate Leads, Not Headaches

Are you searching for web designers near me?  These days, search engines, review sites and social media networks influence demand and purchase decisions for virtually every industry. If you are planning to re-design or develop a new website, this could be the most important decision your company makes this year.

Unfortunately, the web design industry is “design driven.” This means that most web designers and creative agencies design websites for aesthetic appeal and user experience, but not necessarily for high search engine rankings. To achieve the highest possible search engine visibility, your website needs to be designed and developed with an SEO strategy at the first line of computer code.

Don’t spend a fortune on a great looking website design that does not have search engine friendly coding. Work with a web development firm that can provide creative design AND revenue-generating SEO results. 

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You Deserve It All!

exterior remodeling seo

...$0 to $2.4M+ in our first year!

In my decade-long career as a Regional Sales Manager at James Hardie, I worked with hundreds of contractors across the country and when it came to marketing and lead generation, most of them felt frustrated or even burned by marketing companies.  A general mistrust of marketers was the norm and still is to this day.  Over the years at JH, we met a handful of marketing companies that could deliver solid, repeatable results that we could recommend to our contractors.  But in this small group of standout marketers, Phil Singleton and his team at Kansas City Web Design & SEO was the true unicorn.   Their whole approach to marketing is so much different than the same SEO and digital marketing mumbo jumbo you hear over and over again.  So when it came to starting my own business (Fairway Exteriors), I knew 100% I’d be calling on Phil and his team to build us an online lead machine.  In our first year we went from a brand new website and brand with $0 in revenues to 7+ digits in the first six months!   If you are in construction or any business really, and have the budget and patience to invest in a real website and marketing plan, Kansas City Web Design & SEO is the partner you need to fast track your way to success

fairway exteriors

Scott Neidow

Owner, Fairway Exteriors

What Good is Your Website

If it doesn’t generate leads, sales & growth?

We emphasize to our clients that getting traffic to a website can be more valuable – and more difficult to achieve – than the design itself. Yet getting a prospective customer to visit a website is only half the battle. Once a visitor reaches your site, the website must look professional, inspire confidence and be easy to navigate. Our web designers, Kansas City web developers and SEO experts specialize in finding the balance between what consumers want to see versus what a search engine such as Google needs to see need to rank your website. Our strategy is to reverse engineer websites from human search engine behavior. We analyze how people search for your products and services online, then we create web designs based on their current search trends. We are experts at finding the balance between front-end user experience and search engine friendly design, layout and coding.

A Website is not a Marketing Plan

we build digital marketing platforms, not digital brochure websites

Kansas City Website Design creates 100% custom designs. We do not buy and modify pre-packaged templates or produce low-quality pre-made WordPress themes. All of our web designs are created to your specifications by experienced in-house website designers. We feel that one of our biggest differentiating service features is our ability to deliver corporate quality web designs at boutique agency pricing.

Our most popular web development package includes a custom WordPress website with up to two custom web designer concepts – based on your guidelines and specifications. This package includes a content management system, a mobile responsive design and our proprietary Kansas City SEO® search engine friendly coding.

Our web design process is simple. Typically clients will provide us with guidelines as to general layout, color schemes & design styles, and by providing us with a list of reference websites. Since we will spend time with you learning about your business, products and services, we may also create a ‘wildcard’ concept as well. Kansas City Web Designers also assist with optimizing the text content of your site – this is because there are search engine optimization strategies and methodologies that relate directly to the way content is worded and positioned on your website. More information on search engine optimization is described here: Kansas City SEO

plumbing contractor seo

Great website design with great SEO. Best in the business!!!

Our company has been using Phil and Kansas City Web Design for years now and never once have we been disappointed. Our company has grown substantially over the last few years and undoubtedly we have Phil to thank for that. Kansas City Web Design is a terrific company wtih hardworking individuals who put the client first. Simply put Phil is the best. Great website design with great SEO. Best in the business!!!

bob hamilton

Bob Hamilton

Owner, Bob Hamilton Plumbing

About Our Unique Web Design Process

A Professional, easy approach to custom SEO friendly web Design

Creating a new website is your best opportunity to build your own lead generation platform. Sure, you can try to address SEO after you build a new website, but the site’s lead generation potential will be severely limited.

We have developed a process for engineering a search engine friendly website.   It’s a 5-step bullet proof process that will provide you with a great new website that not only looks awesome, but will be ready to start a long term SEO campaign when you are ready.  Read on to learn more about our SEO-driven approach to website design and development. 

Our Web Design Process

1

We Create a Website Strategy

without a Google strategy, your website will fail. Period.

The battle for top search engine rankings on Google is won or lost at the website level.  Since all businesses and consumers use the Internet to make purchase decisions, your company can never reach it true growth potential without a search engine optimization strategy (SEO).  At Kansas City Web Design, we start your new web design process by learning about your goals, your business and your ideal customers.

Keyword Research Is Key

We will complete professional SEO keyword research that will help guide us in terms of the words, phrases and questions your ideal clients search for online.  This research is critical because it takes the guesswork and artistic distractions that prevent most web design companies and creative agencies from creating websites that rank for important keywords, and convert that traffic into leads and sales.

Storytelling & Google Best Practices

You will hear us talking a lot about Donald Miller’s StoryBrand principles as well as Google’s best practices as defined by their Search Quality Evaluator Guidelines.

2

We create custom design

100% handcrafted by expert website designers.

We hand-design all of the core website pages in Adobe Photoshop.  Most other web designers will take short cuts by using “in-browser” designs and will simply send you screenshots of what is essentially a pre-made website.

We Take the Time to Get Your Design Right

We take the time to design your site to your exact specification, and we will provide you access to your Abode Photoshop source design files. 

We start the design phase with a discovery questionnaire, as well as gathering you existing graphic assets (logo files, photography, etc) as well as reference websites in terms of the layout, look and feel, and other design element.

Web Design Satisfaction Guaranteed

The design process can take 2 to 3 weeks or more, depending on your feedback and revisions requests.

3

We Code Your Custom Site

We never, ever use pre-made templates

There is a 99% chance that your old website was some kind of pre-made template, whether it was WordPress or on a 3rd party platform like Wix, Weebly, SquareSpace or GoDaddy.

Templated sites cannot rank well because they were designed to sell to the masses for cheap, not to rank well on Google or generate leads. 

We Repeat: No Premade Themes!

The coding phase is the labor intensive process of converting the design file or “slicing them” them into HTML, and then porting them to the Content Management System (CMS), which in our case would be WordPress.  Because we are creating a custom WordPress site just for your business, we gain a tremendous SEO advantage in terms of coding efficiency, speed and search engine optimization.

We Do Not Take Coding Shortcuts

Depending on your requested website feature and specification, the coding phase can take anywhere from 4 to 8 weeks or longer.

During the web development phase, your new

4

We Create & Optimize Content

You own the content. You own the website.

After we complete the web design and web development processes, we will prepare your new custom website for launch.

Cross Browser Testing & Quality Control

Our web development and SEO specialists will load your content website onto your hosting account.  We do not provide hosing because we think it’s in your best interest to own everything: your domain, your website, your content and your hosting account!

When we launch your new website, your will become become 100% owner of the design and website code.  In almost all cases, we will install and launch your website for you.  Sometimes for larger clients, we will deliver the website files electronically so your own team can install if that is your preference.

Load & Optimize Your Content

During this phase we also start putting the SEO final touches as well as making some adjustment for site speed and scoring performance.

5

We Launch & Start SEO!

You’ll come for our design, you’ll stay for our SEO.

Now comes the fun part.

While we love the process of creating the world’s most SEO-friendly websites, our true passion is post launch search engine optimization and lead generation.

Your Long-Term Commitment to SEO Begins

On the day we launch your website, we will start your ongoing SEO campaign.

You will likely get a nice ranking and traffic boost from your new website within the first 60 days of launch.   You will start to get minimum results within 3 to 6 months, and more complete results within 6 to 12 months.

Our Exceptional Customer Service Never Ends

As we hustle away on your digital marketing campaigns, we will always be responsive to your support needs.  We guarantee that we’ll be the most responsive web designer or digital marketing agency you’ve ever worked with.

We Know You Have Questions

Here are your answers

What Is Web Design?

Web design is the process of creating a website that is displayed on the internet. Website design usually refers to the user experience and aesthetic aspects of a website rather that coding or software development. 

Websites used to be designed for desktops primarily, but now SEO-friendly and mobile-friendly web design are paramount.

A professional web designer creates the appearance and layout of a website. Website appearance, for example, encompasses to the colors, fonts, and images used. Website layout refers to how information is structured and positioned within the design. A good website design is easy to use, aesthetically pleasing, and represents the identity of a company’s brand. Many web page designs focus on simplicity in order to clarify messaging and avoid clutter. 

The ultimate goals of web design are to:

  • Communicate clearly what you do
  • How you help to solve your customer’s problems
  • Make it easy for your customers to buy
  • Demonstrate Expertise of your company
  • Prove Authority within your niche
  • Establish Trust with your users
What is User Experience (UX) Design?

In Web Design, User Experience Design (UXD or UED) is a web design process where the primary objective is to design a website that offers an easy, efficient and satisfying experience to its intended users. 

The distinction between a traditional web designer and a UX designer is that a web designer typically focuses on the the visual design elements of a website, while a UX designer focuses on the how users interact with a website from their initial visit through the site’s intended goals. 

What Is Mobile Friendly Web Design?

Mobile web design is the process of designing and developing a website experience for every type of mobile user. Mobile friendly design means that your websites design, layout, text, links, navigation, videos and  contact forms are accessible and easy to use on small screen devices. The process of mobile web design starts with “mobile-first design” which means that the web design and development teams focus on the mobile experience first and then optimize upwards to larger screens such as tablets, laptops an desktops computers. .

What Is SEO-Friendly Web Design?

SEO-friendly web design is designing and developing websites to make them search-engine friendly. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and be inclined to rank the website’s content organically at or near the top of the SERPs (search engine results pages).

Web Design Resources

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Listen to Kansas City Web Design & SEO founder Phil Singleton interview successful entrepreneurs & top-marketing & lead-generation experts from around the world.

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