The Importance of Inbound Marketing

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When it comes to website designers, creating content for your blog or social media channels, it seems that everyone has a slew of right answers; indeed, online marketing plans spring forth with gusto, but no one strategy ever proves to be the promised key to success.

For one thing, SMBs often overlook the hard work needed to develop a marketing strategy, a latent wellspring likely to supply not one but numerous keys for unlocking doors that allow customers to come tumbling in.

Always, the work begins with research. A lot of research, the kind that refines keyword lists, SEO (Search Engine Optimization) and content that speaks relevancy.

First, your business must prioritize between inbound and outbound marketing strategies. Invariably, refining such Inbound marketing tactics require a practiced diligence.


A much used and abused word, for sure, but count on it as meaningful when your content on blogs, videos and social media channels increases traffic and higher conversion rates; only positive outcomes can flow from such content, resulting in more ambassadors for your brand and solid links that build credibility with the Google algorithm.


Companies who fail to feed fresh content to their blogs, for example, on a regular basis can kiss returning customers goodbye: It’s the only way to engage your customer and garner higher conversion rates.  In today’s SEO environment, active blogs with quality / relevant content are crucial and may be one of the most important search engine ranking factors.


Keep the message true to your mission statement. Always. Never use weak content just to fill the space on your webpage or minutes for your company YouTube profile. A strong, consistent message invite s customer trust, and a sure sign that your company is reliable.


Blog post are not tweets.  Even if you have something interesting to write about, make sure you have the time and motivation to write a high qulality post with enough detail and text to provide a well thought out post.  While there is no blog post minimum, most Kansas City Internet marketing experts will tell you that blog posts should contain a minimum of 300 words.  The ideal blog post for search engine optimization purposes should be 500 words or more.  Google knows that writing high quality, unique content takes time and knowledge.  Longer, well-written posts will have more algorithm value than short “thin” posts.

As you can see, blog writing takes time and discipline.  Google does not want Internet users to post all there best content to social media sites like Facebook.  They want you to invest more time and content creation effort into your website.  Fresh, quality, relevant and consistent content will boost your rankings – especially if your competitors do not have the discipline to maintain a quality blog.

Contact us and let’s begin the hard work together. Blogging can be fun and we many great ways where you can get great content from your existing offline resources with minimal effort. At Kansas City web design, we pride ourselves on partnering, collaborating and just plain talking to our customers about their hopes, dreams and strategies; let’s start the journey today.