Applying Google Search Quality Evaluator Guidelines to Web Design

First of all, what is the Google “Search Quality Evaluator Guidelines” and why is it so important to web design, SEO, and marketing in general?

One little known fact about Google is that they employ an army of over 10,000 Search Quality Evaluators that manually check the quality of Google’s organic search engine results.

These independent contractors are not highly trained engineers – in most cases, they are ordinary people and consumers – just like you and me.

In order to train these search quality evaluators, Google provides (and updates) a detailed handbook that explains in simple terms what it’s looking on a website and web page in order to determine the quality of results.

In other words, it’s the mission of these evaluators to manually check if their ranking algorithms are delivery the accuracy and quality of results that they are intended to.

Think about that for a minute. Continue reading “Applying Google Search Quality Evaluator Guidelines to Web Design”

10 Questions You Must Ask Before Hiring A Web Designer

how-to-hire-web-designersIn the old days of the Internet, business owners shopped for web design services the same way they shopped for print advertising.  All that really mattered back then were graphic design and pricing.

Today, your website is no longer just a site on the web.  It’s REQUIRED to be lead generator, a profit center and a content marketing platform.

If you are looking for bid on a website, you are viewing your site the wrong way – you need to focus on results shopping, not price shopping.

Remember, its not about winning design awards, its about winning new customers.

So here we go, these are the questions that you absolutely must ask before choosing any web designer.

Continue reading “10 Questions You Must Ask Before Hiring A Web Designer”

The Fundamentals of Kansas City SEO®

SEO has never been tougher than it is today and our Kansas City SEO® service is constantly improved to meet these new challenges. Google is always trying to weed out poor quality sites that do not providing quality information that Internet users want or need. Continue reading “The Fundamentals of Kansas City SEO®”

Social Media Strategy Should Start With A Custom Website Design

Just when you thought ‘social media’ talk was all a fad, bingo, the light comes on and you’re ready to embrace it….an NOW is the time!   Social media participation has always been important, but now the search engines have placed considerable weight on your company website’s social signals.  Continue reading “Social Media Strategy Should Start With A Custom Website Design”

AeroLawCenter

We love AeroLawCenter.com’s web design. It’s no secret that this Shawnee Web Design firm loves black websites. They are elegant, make an impression and the key phrases pop off the page. Kansas City aviation attorney Steven Blanck has been advising clients with their business aircraft transactions including structuring the acquisition consistent with Federal Aviation Regulations, negotiating purchase and financing documents and drafting associated aircraft lease, management and ownership agreements. Continue reading “AeroLawCenter”

Website Designers Predict “Massive Changes” in SEO Strategies For 2013

2013 seo predictionsAs a business owner with a successful e-Commerce website, you’ve been noticing a drop in visitor traffic and fewer click-thrus to your shopping cart; this, while your competition continues to cut into your market share. Continue reading “Website Designers Predict “Massive Changes” in SEO Strategies For 2013”

Bad Web Design? In The Blink of An Eye?

bad web designDid we ever think we’d see the day when in the ‘blink of an eye’ customers are prone to move on to another website?

Well, in today’s digital race, it’s all about a half-a-blink. In fact, 250 milliseconds (a millisecond is one-thousandth of a second) seems to be the measure of a successful, high-speed experience on the web, according to an article in The New York Times, “For Impatient Web Users, an Eye Blink Is Just Too Long to Wait.” Continue reading “Bad Web Design? In The Blink of An Eye?”