Using Print Media To Build Trust, Authority & Personal Branding with Katie Bean

Katie Bean is President and Editor of Thinking Bigger Business Media, a resource for Kansas City small business owners. Her background is in the newspaper journalism industry, which she supplemented with an MBA from UMKC in 2017. She loves to learn about businesses, and help connect business owners with people and strategies that they the need to grow.

Learn more about Katie Bean:

 

Meet Katie Bean

Phil Singleton:  Oh, this is going to be really awesome. First of all before we even get started, because I want to hear a little bit about your background, and kind of what you first started to do out of school, and what brought you to your current position with Thinking Bigger Business Media, but before we do that, I mean, just a special note to folks that … we have listeners kind of all over the place, but a lot of them are in Kansas City … people are going to be familiar with the magazine Thinking Bigger Business. I actually just got the newest, latest issue in my mailbox today. It’s sitting right in front of me, but certainly this has been a fixture in the Kansas City business area for years. I’ve been able to contribute to it a few times in the past with articles, and we’ve had lots of clients we referred to, and everybody’s had great things to say.

You guys, I know, do a lot more than just the magazine, and we’re going to get into all those other types of services that you guys do and how you help local business owners in the area. But first, I’d like to hear a little bit more about Katie and what your journey was that got you here today.

Katie Bean:  Sure. Well, I would say my journey started with a focus on journalism back in eighth grade when one of my friends told me, “I’m going to be on the high school newspaper next year.” I was like, I want to be on the high school newspaper, so I went through Journalism 101, got on the high school newspaper, worked from a reporter to a copy editor to editor-in-chief of the high school newspaper, and just have continued that focus on journalism in my career. I chose to go to KU, which has an excellent journalism school, and especially for me, who I really love copy editing, so they have a very strong program there. I learned all about fact checking, and you know, all those tips and tricks that lay people might consider stalking, but journalists consider a part of their job. I went to KU, and then when I got out, a lot of my professional connections were in this area, even though I grew up in Texas.

My first job was at a weekly newspaper called the Lansing Current in Lansing, Kansas, outside of Leavenworth. I was a reporter there, did a little bit of copy editing. From there I went to the Lawrence Journal-World, and was there for probably seven or eight years doing copy editing, moved up to assistant features editor toward the end, and at the end of my tenure there I had a friend who was working at the Kansas City Business Journal. I had worked with her at the Lawrence Journal-World. She said, “Hey, I got a new job. Do you want this job at the Business Journal?” I also had another friend working at the Business Journal who, same day, contacted me, and she was like, “Katie, you need to apply for this job.” I did, and it was great there working at the Business Journal.

When I first started working there, I had enjoyed working in community journalism because it’s very important. I think it’s important to know what’s going on in your community. A city like Lawrence, a lot of things revolved around KU, the university, and then you also need to know what City Commission is doing. How else are you going to find that out unless you attend every City Commission meeting or are somehow very plugged in? So I thought community journalism is what people need to know, but every time I would go and talk to people and say, “Oh, did you read about such and such that happened? It was in the Journal-World.” People would all the time be like, “No, I don’t read that.” What? Where do you get your news?

..if I say why do you do this, no one says, oh, I’m just in it for the money. No one’s ever said that.

– Katie Bean, Thinking Bigger Business Media

As soon as I moved to the Business Journal, which at first I thought, well, you know, business journalism might be a little bit boring, you know, just writing about earnings and how much money businesses make. I don’t know if it’s as important as what I was doing before, but the hours are better and I get Christmas off, so we’ll see how it goes. I found out when I started working at the Business Journal that it’s really the same. We’re telling people stories, and especially talking to business people in Kansas City, they love what they’re doing and no one has ever once told me when I’m talking to them or interviewing them for a story, if I say why do you do this, no one says, oh, I’m just in it for the money. No one’s ever said that.

They all have greater goals of job creation, or creating something lasting for their family, being able to give back to the community, whether they do that just by the services that their businesses offer or a lot of times businesses have philanthropic goals, too, and programs that they use to implement that, and of course, the money that they do make, a lot of people are reinvesting it back into the community through their business and through philanthropy. That’s one thing that I really have loved about working in Kansas City and in the business community is getting to know all these stories like that.

Moving from the Business Journal to Thinking Bigger, it’s the same kind of stories that we get to tell, except we’re telling it about the small business community, which are working on a different scale than some of the companies that the Business Journal covers. But I love writing about small businesses, because all of these small business owners have a niche and a reason for doing what they do. A lot of them are very specialized, and so it’s just cool to learn about all of these businesses and, you know, that people can have a business that just designs water slides, things like that.

Phil Singleton:  Yes, I’m sure. You mentioned a lot of different reasons people, what motivates them and stuff. I’m sure passion is probably one of them, too, because a lot of folks get in there and kind of find something they really love. Hearing those stories has to be really inspiring. Of course, that’s what I get out of your magazine, too, sometimes is kind of hearing what people’s journeys have kind of been to get them to where they are, you know, to be able to look up to that. It’s got to be part of it, too, I’m guessing.

Katie Bean:   Yeah, absolutely. The passion is what drives a lot of entrepreneurs and small business owners, because a lot of them get into their business by looking at the market and saying no one’s doing this thing that I want them to do, or people are offering this service, but not to the level that I want it, so they get in and want to offer that to the community and other businesses. They do have that passion because their whole reason for doing it is because they wanted to do whatever they do the best.

Phil Singleton:  Awesome. I’ve got one question before we continue on with a few other things. When we say at a newspaper like copy editing … I know this is going to be a silly question … is that like transcripts of an interview? Is it more somebody else writes it, and then somebody goes in and makes it like better and more readable? What’s the technical definition of copy editing? Sorry to ask that, you probably know that.

Katie Bean:  Oh, no. I think there’s a lot of things about journalism that most people probably don’t know because there’s a lot of things about accounting in businesses that I don’t work in that I don’t know. How copy editing works is generally, especially at a newspaper or magazine like here, a reporter will write a story. So they create it the way that they think it should flow and with the most important facts and interesting stories from the person that they interviewed, and then they send it to a copy editor who (a) will fact check. That’s the person who is going to be double-checking name spellings, your company name spelling. If the story says that the business is on Main, but it’s actually on Walnut, the copy editor’s the one who looks that up just to make sure.

Then, also, the grammar, the spelling, the flow of the story to make sure it makes sense. What I find myself doing when I copy edit is if I start reading a story and I can’t get into it, I just power through and then figure out what is the interesting part of the story, because that’s what needs to be at the top to draw people in and keep reading.

Phil Singleton:  Okay. I was guessing it was something along those lines. Thanks for clarifying that. In my mind, I’m thinking about the reporters out there are kind of like the hunter, and the copy editor is kind of like the chef or the cook.

Katie Bean:   Yeah, I like that analogy.

Phil Singleton:   Awesome. All right. Let’s get into and talk a little bit about Thinking Bigger. A lot of people, small businesses in town, of course they’re going to know the magazine, because that’s one of the kind of flagship products, one that we’ve all kind of been a part of us in growing and doing business here in Kansas City, but I know … and I haven’t been a part of them as much as I think some other companies … there’s a lot of other things that you guys do. Can you expand on that?

What we’re really doing is connecting people to people and businesses to businesses.

– Katie Bean, Thinking Bigger Business Media

Katie Bean:  Yeah, absolutely. I just joined Thinking Bigger in November, so I’m kind of newer here, but it really makes me happy when people tell me, like you do, that they love Thinking Bigger, and that it’s been an important part of their business or telling the story of their business. That’s what we do is we tell stories about businesses in our magazine, which we have a monthly magazine. We also, in the monthly magazine, have a section called Smart Strategies. That’s where we try to find local experts who are able to talk about a part of their core business that they’re expert in that if you were in a plumbing company, you are probably an expert in plumbing. You aren’t necessarily up-to-date on all the legal aspects, and HR, and tax finance, that maybe you need to be, because when you’re an entrepreneur, you have to do all those things. You wear all those hats. We find people who are experts in all the different topics you might need to know as a business owner, and have them submit content to help other business owners. What we’re really doing is connecting people to people and businesses to businesses.

The other products that we have, one is an annual issue. It’s called the Thinking Bigger Guide for Entrepreneurs and Growing Businesses, which has a lot of those strategy and tips articles, as well as a directory in the back of all kinds of resources that you might need to access as a business of resources that you might need to access as a business, from chambers of commerce to the Women in Construction Association to … you know, incubators or funding resources, if it has a compendium of all that information in one place that you can keep on your desk all year and refer to it, especially if you are a person who likes print more than just Googling. You know that that’s a curated list that you can go to and we double check, like we talked about with copy editors, we’ve looked up all their information and we know that it’s accurate and the most recent contact info.

Phil Singleton:  It’s a great resource, I mean it’s one of the ones I think I have on my desk here, and yeah, I think one cool thing about Kansas City, and again, this might be my own perspective. I think a lot of us if we can, we prefer to do business with other people in Kansas City, of course if you’re looking for somebody that’s really an expert to grow, you basically go wherever you need to go and that’s why business is kind of cool these days, where you can hire somebody in a different part of the world if you need to. That being said, you know, when you can buy something or work with somebody local, that’s just much better, a much better option. I don’t know if that’s uniquely Kansas City, it feels like it is, I hear it from other people. They like to kind of buy local too whether it’s business to consumer or even business to business thing.

So having a resource like that where you can go to it and find somebody where there might be a local alternative to something is something I think is really cool.

Katie Bean:  Yeah, I hear that a lot to, that when possible people like to work with businesses that are also in Kansas City because they … you know, you kind of get them, you know what they’ve been through, you know the funding challenges that they might have had or finding the right office space. So you just have something in common with them automatically and so another way that we helped to connect businesses is through our events and that’s where you might meet someone in person who you could do business with potentially or at least learn something from. So we have events throughout the year including our big breakfast, which is a panel of CEO’s, people who have been on our cover of the magazine and those are really good. Obviously I’m a little bit biased, there are a lot of other good events in town, but what I really like about ours is that these entrepreneurs come and they are always willing to be real with you, so we ask them questions about what are some of the challenges that they’ve run into, they’ll tell you and they’ll say I did this, you should not do that.

And so I think it’s been very valuable, a lot of people come up to me afterwards and tell me I really enjoyed that, I definitely got a few things out of it I didn’t know before.

Phil Singleton:  The “Big Breakfast” series, are those monthly or …

Katie Bean:  That’s quarterly.

Phil Singleton:   Quarterly, that’s right, okay.

Katie Bean:  And another quarterly event we have is called Brew 30, where we go around the city to different breweries, distilleries, and wineries and the next time will actually be at a coworking space with our brewery and our winery serving because neither of those had locations where we could host the event, but we are bringing them to our audience.

Phil Singleton:   Is that a newer one or maybe I just haven’t been paying attention, sorry?

Katie Bean:  It’s been remote for about two years, so it’s newer, and yeah.

Phil Singleton:  It’s probably really popular I’m guessing.

Katie Bean:  I think we have about 70 people each time.

Phil Singleton:  Nice.

Katie Bean:  And so that’s one thing that is really cool about it, that there’s so many people, but that also means we can’t go to every brewery because their tap rooms don’t always hold that many people, so we’re looking for other places like East Brook Collaborative is hosting us this month and that way we’re able to bring in a brewery and Joller Creek Winery, which … they have a winery in the north land, which might be a little bit of a drive for some people, especially if you work or live south. So we’re bringing it to a little bit more of a central location.

Phil Singleton:   Awesome.

Katie Bean:   Should be fun. Also, at those … some people who have been featured in the magazine also get to speak and we just ask them each a few questions including if there’s one thing that you could ask from people here, not sales, what would it be, you know. We could all use more sales but people are able to say like well, what we’re really looking for is a new space because we’re offering our current space or we are looking for people to hire in these areas, and again, that’s where we really see the connections being made because people will come up to them afterwards and say oh, you should talk to so and so, I know they have a building and they are only using part of it, so there might be enough space for you to work in that same place.

Phil Singleton:   Awesome, I know you guys also have the 40 under 40, right, that’s pretty well known … wait a minute, it’s the 25 under 25, am I right?

Katie Bean:  That’s right, so our event is the 25 under 25 for 25 outstanding businesses with 25 or fewer employees.

Phil Singleton:  And that’s another kind of a fixture, it seems like it always gets pretty good buzz around town every year?

Katie Bean:  Yeah.

Phil Singleton:  So it’s an award but it’s also an event ceremony?

Katie Bean:  That’s right, it’s an award and we have a big … we have several events leading up to the award ceremony and there’s a big gala, it’s on a Saturday night, it’s black tie, and that’s in February, and we’re just getting ready to start the cycle for 18th annual 25 under 25 awards.

Phil Singleton:  18, that’s awesome.

We have a lot of alumni of our 25 under 25 program who end up making connections through the program and have ended up working together.

– Katie Bean, Thinking Bigger Business Media

Katie Bean:   Yeah, nominations begin August 1st and 25under25.com, and you know, what I learned from working at the business journal and now doing the 25 under 25 awards is … if you can get your name out there by winning an award, that is so valuable as far as the marketing you get out of it, you can’t pay for it. We have a lot of alumni of our 25 under 25 program who end up making connections through the program and have ended up working together. We have heard stories of people who invested in each others businesses, you know, and just growing and doing better business together, so that’s one way that people are making connections but also I see it on a lot of peoples marketing. They have like 25 under 25 award winner, and people in town know what that means, because it’s been around for 18 years and they know that’s a great small business.

Phil Singleton:  Yes, that’s a great segway into some of these other things we were talking about, kind of in the green room before we started recording. Is the … you know I was talking about it, it seems like everything out there, especially in traditional media, gets under attack by some inbound or new form of marketing out there and I’m going to step back and say I’ve been web designing SEO for quite some time and every year I hear that SEO and Google is dead, and we all have to deal with that, but print is the same thing to some degree because part of it is just driven by some of the stories or the mass media … bigger newspapers probably have struggled quite a bit on that piece. On the other hand, I know, we know locally, and I’ve actually seen this myself, that there are a lot of local and or niche magazines that are actually really thriving way more so than kind of the big, the giant magazines that are trying to be everything to everybody or newspapers too. I think those ones probably are suffering and continue to suffer.

But the niche ones seem to be doing really well, you guys have been doing it for 18 years, and obviously still like you said, a fixture in the very important part of the business community here, comments on that. I mean you’re coming from the industry, what do you think has changed, what do you think print kind of fits into small business owners kind of overall marketing these days?

Katie Bean:  Yeah, I mean I have been hearing that print is dead or print is dying for my whole career, but it’s been like 18 years and it’s still here.

Phil Singleton: Right.

Katie Bean:   So it’s not dead yet, one thing … people still like to pick up a newspaper or a magazine or a book, so it’s not dead. Some of the benefits of advertising in print is that it sticks around for a long time, so with our monthly magazine and with a lot of magazines, you know, people get it, they read it, they put it down. Somebody else gets it, they read it, they put it down.

Phil Singleton:  Yeah, nobody throws away a magazine or you know, that kind of stuff, it stays around for a while.

Katie Bean:  Exactly, you know, that’s why when you go to your doctors office there’s a people magazine from 2013 because no one ever throws them away. So it has that longevity to it, especially with a glossy magazine like ours, so you know … that’s one way that … that’s one of the benefits of print advertising. I know some of the criticism is that you can’t measure how many people see it, you know, that’s why some places are really leaning towards digital advertising, because people who are into data and metrics know this is exactly how many clicks our ad got and this is how many clicks I wanted and it either performed or it didn’t perform. So with print advertising it’s a little bit more of an art, we can’t tell you the exact number of people who actually looked at your ad, we can tell you our circulation numbers and that you know … since we send our magazine to other businesses, a lot of times like we said, it gets picked up and put down and passed around the office and so more than one person sees every copy of it.

We also can tell people that our advertisers tell us that every time they run an ad they get a response. We’ve recently had someone say, you know, I can’t run my ad right now because I don’t have enough capacity for the calls that it gets, you know.

Phil Singleton:  Nice.

Katie Bean:   Every time I run that ad I get a response and we just have too much work right now so we can’t run an ad.

Phil Singleton:   Awesome. There’s just so many intangible things that come along with what I think what’s become really important with marketing these days and everybody, especially small businesses, but really anybody that’s trying to become a leader … things like building authority and personal branding, the branding side of the company. That stuff is a little bit intangible but with the magazine, the magazine cover that gets distribution, especially around Kansas City, once you get that kind of coverage in a magazine that’s been around as long and is know as well as Thinking Bigger, I mean that obviously adds to this thing that’s helping, that’s becoming kind of a standard piece of inbound marketing and that is how do we build, how do we separate ourselves, how are we perceived as an expert, you know, in our … in the space that we’re in. I think some of those things are just kind of intangible but you can … it’s proof of it when it lands in your hand, right, when they are in there and you see that and somebodies stories is in there or somebody gets coverage in it. That’s just a physical proof that there is branding and authority building that goes along with that, that doesn’t come out in an analytics report.

Katie Bean:   Yeah, exactly, I mean we consider the magazine a premium product as far as advertising, and part of that is because of the cache that you get from being in a magazine. So when your ad is flashing online 10,000 times, people might see your logo but they don’t necessarily know if you’re local ….people might see your logo, but they don’t necessarily know if you’re local. They don’t know, is that a real business or is that one of those things where, if I click on it, I just go to this weird website, that I got into this weird rabbit hole and I don’t know I got here, but when they see your ad in a magazine it lends some legitimacy to it, because it’s one of those weird rabbit hole websites. It’s not going to pay the money to be in a local Kansas City magazine, so when they see your ad in Thinking Bigger, they know that you’re real and you’re local, and that if they call, somebody is going to answer the phone. It’s not just like some bot online.

Phil Singleton:   Another cool thing that you guys have been doing for a long time, at least since I’ve really started reading it, is like you were saying at the beginning, which is there’s a lot of sharing. There’s a lot of expertise that comes into it, which is the way that I think a lot of us, if you’re going to get a lot out of any kind of a print or maybe kind of a sponsored type of a strategy is that you’re essentially kind of selling by teaching.

So yeah, you want to have that brand building and stuff that you maybe see in a traditional ad and that kind of really supplements stuff, you’ll see it over and over again. Eventually you get the numbers, if you’re committed to a strategy where you’re out there, getting in front of people all the time. So like usually, I’m going to say for most cases I’m thinking that one ad in the magazine not as beneficial as having one that’s consistently there overtime, where you’re almost kind of in a way building a relationship with somebody each time they read it.

But what I’m really getting at is, some of that educational content that’s in there, like you were saying, where people are sharing some of their background and giving some of their best tips and advice out there, as almost kind of like contributors and stuff, or even that they’re getting covered in the story, telling that some of the things, the stumbling blocks, the way they succeeded or things they’ve done around stuff. That, I think is really helpful and really helps you, I think build a relationship with the people that are in there, even if they know it or not.

Katie Bean:  Yeah, absolutely. Just to clarify, in our magazine you can’t pay for coverage, so the people that are on our covers, we have chosen editorially, but the point is still true that being in our magazine, if we have contacted you to write about your company, to be a cover story or the Made To Last, which is about small businesses that have been in business a long time, or entrepreneurial journey, any of those stories, or if it’s one of the smart strategies where, like you said, you’re sharing your expertise with other readers. You know, we ask you to do that and we don’t compensate you and you don’t have to pay us to be in that. But it is part of a marketing strategy, if you use it well, because you’re getting your name out there in the community, and you’re sharing what you know with all the other readers and other business owners, and people really connect to that.

Phil Singleton:  Awesome, and also as a second piece of it, which is you’ve got a web presence, a lot of the information. Is all this stuff in the magazine end up on the website at some point or another or is it-?

Katie Bean:   Most of the stories do end up on the website. Some of our briefs in the front on the magazine don’t make it online, at least right now. That’s something that I’m kind of weighing as far as our strategy. Some of those are just such small bits of information.

Phil Singleton:  Sure, kind of hard to make a full….

Katie Bean:   Yeah, exactly. So some of that is just trying to weigh what’s the most useful for readers of the magazine and of the website and things like that. But for the most part, our main articles all go online after the issue is published. And the smart strategies are there too.

Phil Singleton:  Awesome. Anything else that you guys have coming up that’s new, that you might want to talk about or anything else you want to like maybe promote that might be coming up in the next-? This might be a good time to just kind of tell us what’s on the horizon, the things you guys might be kicking around or have announced recently?

Katie Bean:   Yeah, our Brew 30 is coming up this month. I mentioned that earlier. So that is July 26, and we’ll be at Eastbrook Collaborative in the Northland with Torn Label Brewing and Creek Winery. So it’s a great place to meet and connect with people.

Our 25 under 25 awards, the nominations open August 1st. So there’s only a few weeks, and then you can start telling us who the best businesses are that have less than 25 employees.

Then, I guess the only other thing that’s new is that, we’re working on raising our visibility, because there’s a lot of people like you in town who have been reading it for a long time and are aware of the value that Thinking Bigger has. Then there’s also a lot of people I’ve met since I started who … I would say it’s about 50/50, people who know and understand and love Thinking Bigger, and then there’s about the other 50% say, “Oh, did you just start that?” Or, “Oh, you have a print component, too?”

Phil Singleton:  You guys got to do marketing, like the rest of us have to do, right? I get it.

Katie Bean:   Exactly. Yeah. So there’s still that same aspect of getting our name out there and making sure people understand what we’re bringing to the table and how we can help them.

Phil Singleton:  Awesome. So the only other piece I like to kind of bring it the end is, you’re from Kansas City or you live in the Kansas City area, anyway. Any kind of favorite places that you like to go?

It’s pretty funny because I asked this a lot and I had, embarrassingly enough, never gone to Q39. I’ve been asking this question to a lot of people who live in Kansas City and like five people were telling us this is a favorite restaurant. I had never been. But I actually went 4th of July, was my first time and it was awesome. So I actually like asking this question selfishly, just to figure out what place great places are in Kansas City that I haven’t been to. I still think there’s plenty.

But just other ones that, places you like, companies that you admire. Anything that somebody would come out of town, it’d be like, “Oh, you gotta go here.” Give us some Katie Bean Kansas City favorites.

Katie Bean:  Okay. So let’s see, if you’re coming in from out of town, I highly recommend the World War One Museum. That is a great museum, one of the new museums that’s interactive in the way you experience it. So it’s really cool. I highly recommend that. If you’re not afraid of heights, it’s also pretty cool, because you can go all the way up in that tower and get a great skyline picture.

I also really love the Nelson Atkins Museum, our local art museum, which is free every day, and they have a great collection. They also have been working on different ways to get people engaged. I think it’s coming up later this month, there’s the Big Picnic, which is a picnic right outside on the lawn of the Nelson Atkins. So that’s where they have all the shuttlecocks, which you can’t touch, because they’re sculptures, but you can get a great picture with it. I mean it’s July and it’s hot, but there’s actually a lot of shade on the sides of that lawn. So, that’s what I recommend, if you go is get-

Phil Singleton:   Age groups?  What age, can kids go? My kids, I’ve got twin boys that are eight. We didn’t take them to a lot of stuff yet in Kansas City, because they’re still … but now they’re kind of the age where … and we have been taking them more places, several … but those are two places we haven’t taken them yet. But I guess eight’s probably, just wait little bit longer?

Katie Bean:   For the picnic, it’s definitely a good time to go. There’s food tracks, and I think they have badminton set up outside, with  regular size shuttle cocks that you could play. So that’s kid friendly.

I would say, because the museum is free, it’s a good one to go to, because you can do just one or two sections at a time and that way you can gauge your kids’ interests. So if you take them in, you go through the African art section, because that has some cool, weird stuff. You can take them through there, see how they do, and say like, “Okay, now we’re going to go back through the modern art piece.” Take a look, and if they’re done after that, you can leave and you don’t have to feel guilty because you didn’t pay anything, and you can come back again later to see all the other parts.

Phil Singleton:  Awesome. That’s on the list now. It already was on the list. A few other people, at least one or two, that was one of their top Kansas City faves.

Katie Bean:    Oh, they also have this cool glass maze outside. That’s one of the outdoor sculptures. So that’s cool. I thought it was cool, but I’m sure eight year olds would like it, too. Just make sure they don’t run, because the last time I was there I did see this poor little girl who started running towards her mom and just smacked her face.

Phil Singleton:   Wipe out?

Katie Bean:  A little bit. It was a little traumatic for her.

Phil Singleton: Awesome. Well tell us, as we wrap up here, tell us the best place to kind of read more about the Thinking Bigger and kind of where the best places are to kind of follow you, and how you guys, maybe, where you’re most active on social media and stuff like that.

Katie Bean:  Yeah. So our website ithinkbigger.com, and that has links to all of our content that we talked about already. We also are active on Facebook, if you like to follow Facebook. We’re on LinkedIn as well, and so you can see a lot of our stories posted there. That’s good access point to remind you about what we’re writing about. We also have Twitter. I know not as many people have Twitter, but we’re on there at, @ithinkbigger, and I’m on Twitter as @katiebeankc.

Phil Singleton:  Awesome. Katie, thanks so much for spending time and sharing your story and the great things that Thinking Bigger is doing. We just really appreciate you having you on the show, and we’re going to make sure that we’ve got all that stuff, links back to your site and things in the show notes. And thanks once again.

Katie Bean:  Yeah, thanks for having me Phil. It was fun.

 

Kansas City Yellow Pages – Are You Serious?

yellow pages seoThis is meant to be a review for people that use or are considering using Kansas City Yellow Pages, or any other similar print phone directory service that offers similar paid print advertising service in Kansas City.

We often get clients or prospective clients asking us about phone directory advertising – as in should they continue or consider doing it. It still blows us away that business still pay for print advertising in place like the Yellow Pages. Continue reading “Kansas City Yellow Pages – Are You Serious?”