Just when you thought ‘social media’ talk was all a fad, bingo, the light comes on and you’re ready to embrace it….an NOW is the time! Social media participation has always been important, but now the search engines have placed considerable weight on your company website’s social signals. Continue reading “Social Media Strategy Should Start With A Custom Website Design”
Background: We (Kansas City Web Design) do virtually no direct marketing.
Absolutely no telemarketing.
No offline marketing or advertising.
We sent out a flyer ONCE last year because we have a printer client and they convinced us to try.
We picked up one new great client from that mail-out, but not enough of an ROI to do again.
Our Lead Generating Sources
Here are the three way we get new clients:
A. Organic SEO with a touch of PPC (60%)
B. Client referrals. (20%)
D. Highly selective email marketing, sent one email at a time, and only for highly sought after clients . This is method is the subject of this post:
Some of our best clients were (and still are) found this way. It involves sending a highly personalized email to the owner or chief executive of the targeted business. I would suggest only using email addresses that you can verify / prove are listed publicly on the Internet – if they are publicly listed, the email addresses should be fair game for marketing purposes. Some may say sending an unsolicited email is risky, but if you can prove an email is publicly accessible then it should be fair game. And if you craft an introductory email the right way, most business owners will be intrigued and perhaps even impressed.
B2B Email Marketing Method
Here are the steps we use to identify and contact new, high quality web design and SEO services clients:
1. Identify the target client company.
We usually look for competitive keywords with high participation in Adwords, and weak organic positions. So you know the SEO budget and online visibility goals are there.
2. Find out the name of the company owner or CEO.
This can be found on your local BBB website or on the company’s website, or just with some creative Google searching.
3. Find the owner’s or executive’s email address.
This can be done many ways:
- Run a WhoIs search – many times the company owners email is listed here, BUT you are not supposed to use emails found in WhoIs. So I run a secondary search of the email address to see if this email is tucked away somewhere deep in the Internet on a public website page.
- Sometimes the local BBB or even a Chamber of Commerce site will have the owner’s email listed.
- Run a Google search with the executive’s last name like this with the handle: lastname “@companyname.com”. Sometimes the email address pops right up. Many times I’ve found email addresses in PDF file on government websites for license or construction applications.
- Use a verification email service to guess and confirm and email. Try common email structure like firstname.lastname@example.org, then test to see if the mailbox exists:
- Sometimes you are not going to find an email address. But depending on your ambition and tenacity, 90% of the time you can find it.
4. Verify the Email Address
Once you find a likely address, verify the email – there are several free site like this one:
5. Send an email to the company owner.
Explain how you found them and their email address, and that you are local to their market. Make your email highly personalized. This is so IMPORTANT. Offer search data and free advice on about their site. Say who you are, where you live. Provide a local telephone number or even your cell number – anything to distinguish from ‘scrape and spammers’. Here’s how we do it: start with a specific email title: ie “Inquiry from Kansas City, MO”. Follow with a highly personalized and informational email, with actionable advice and information…here is some sample text that has worked for us:
My name is Phil Singleton and I am the owner of Kansas City Web Design located right here in KC. This is my direct telephone phone number: 913-735-9105. We found your email listed here: [email address].”
I noticed you have a pay-per-click campaign, but you may be able to benefit from an organic SEO campaign as well. Only 15%-20% of people click on advertisements, so you may be missing out on a larger segment of the online search market. Below, here is a keyword analysis with top organic search phrases and their competitive values as well as your company’s page and position for these same phrases. This table shows how many people in Kansas City are searching for your products and services every month.”
“Here are some things we noticed about your site that could make an immediate improvement on your search engine rankings and overall internet visibility. Your company is a market leader in our community – there’s a lot more we could do to make your company the market leader online as well.”
[Insert keyword analysis table a advice.]
Go Get It!
If you use this method, and include highly personalized information from a local source AND include some actual custom research data, we’ve found most business owners to be highly receptive with high response rate.
If you do this correctly, this will get responses and meetings. OF course its up to you to present and close the sale!
Social media marketing has been on the rise the last few years, with Facebook, Twitter, and now Linkedin leading the way. Among these top social media sites with marketing potential is Google’s very own social network, Google+. Not only do you have a major SEO advantage from the start with Google+, but you can increase your marketing success by exercising the latest Google+ marketing strategies for 2013. Continue reading “What is Google+ and Why Is It Important For Your Business & SEO?”
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Social media has proven to be a critical marketing asset for today’s small businesses. It allows for the opportunity to instantly communicate with a target audience through video animations, up-to-the-minute updates, blog posts, screencasts, captivating images, and other unique forms of content. Continue reading “Investing In Social Media? Start A KC Pinterest Marketing Campaign”
When it comes to website designers, creating content for your blog or social media channels, it seems that everyone has a slew of right answers; indeed, online marketing plans spring forth with gusto, but no one strategy ever proves to be the promised key to success. Continue reading “The Importance of Inbound Marketing”
Drs. Andrea & Eric Beatty of WestGlen EyeCare are leading Kansas City optometrists. Dr. Beatty of comments: “We were very happy with our custom website design, a process that evolved into creating a website presence that is a perfect complement to our new state-of-the art doctor’s office and retail store in Shawnee. Continue reading “WestGlen EyeCare”
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Recently, you started a company blog that gives your take on new products coming in to the marketplace, adding content aimed at educating your customer.
However, your website’s search engine rankings have been anything but encouraging, and you’re most trusted adviser noted that your blog and website content is very one-dimensional: Continue reading “Kansas City SEO Consultants Follow “SEO Ranking Factors””
As a business owner with a successful e-Commerce website, you’ve been noticing a drop in visitor traffic and fewer click-thrus to your shopping cart; this, while your competition continues to cut into your market share. Continue reading “Website Designers Predict “Massive Changes” in SEO Strategies For 2013”