Inbound marketing is a digital marketing buzzword and one you may seen on marketing websites, or if you’ve been pitched recently by a marketing firm or digital marketing agency.
In a nutshell, the ROI for traditional marketing and advertising is deteriorating. Today’s consumers don’t buy directly from mass market advertising. They like to search and find the best choices online. This trend is forcing change in the web design industry.
Websites are no longer digital brochures – they are publishing platforms and marketing hubs. Very few customers will buy from you without looking you up online first. Even word-of-mouth and referral marketing are no longer immune from the Internet.
One of the leaders of the inbound marketing revolution is John Jantsch of Duct Tape Marketing. In his best-selling book, John details his Marketing Hourglass concept which breaks down the cycle into the following 7 stages: Know-Like-Trust-Try-Buy-Repeat-Refer. Continue reading “Why You Need A Know-Like-Trust Web Design”
Sometimes I think about Kim Kardashian and I salivate. Not because I find her particularly attractive or appealing (not really my type), but because I look at all the web properties she is associated with and see a tremendous amount of untapped search engine potential. SEO geeks like myself are essentially organic web traffic opportunists. We can analyze and break down consumer search engine behavior quickly, and find opportunities to make money, sometimes a lot of money, for our clients. 
Search engine optimization is all about achieving the balance between great website design and SEO best practices. In a Google-free world, you could pretty much design any type of site you want. Since the search engines, however, drive so many purchase decisions, business owners must provide prospective customers what they want to see in order to have a chance to get the sale. At the same time, businesses must also provide the search engines what they need to need to see in order to get organic rankings.