Sprinkler Repair & Irrigation Company SEO & Web Design

IDL Company

You Can Get Results Just Like This!

Their Story

idl company kansas city


Home Services

Geographic Scope
Kansas City Metro


Their Company

IDL Company is a Kansas City home services company that provides Irrigation, Drainage and Landscape Lighting service in and around the Kansas City metro area.  This company has been a web design and SEO client of our for nearly a decade. 

Their Pain Points

Owner & Founder Nathan Cook has understood the importance of search engine optimization and Google marketing longer than most.  He came to us after being frustrated with previous marketing company.   He was over-spending on Google Ads and not showing up anywhere in the search rankings, despite paying a hefty monthly marketing fee to his previous agency.

Their Goals

The goal for IDL Company was to clean up and organize the company’s Internet presence, and develop a new website that clarified their messaging.  As with all clients, we were also charged with the task of building a search engine friendly website from the ground up, and improve their search engine ranking to get the highest quantity of quality organic leads to their website.

Play Video

The Consultation

IDL’s Founder & CEO Nathan Cook came to us in 2014 after being frustrated with their current digital marketing agency. Like many small businesses, they had invested heavily with another agency, but were not getting the service, support or results they had been originally pitched. We listened to IDL’s pain points, took time to understand their growth goals and objectives. When identifying ideal partners, we always make sure were a good fit with companies that:
  • Are growth oriented
  • Have the ability to scale
  • Have a realistic marketing budget
  • Want to dominate their market
In IDL’s case, this was particularly helpful, because of a renewed focus on growing other lines of business – particularly their sprinkler repair and maintenance book, as well as their landscape lighting business.

The Strategy

Once we determined IDL Company was a good fit for our web design and SEO growth marketing services, we scheduled a consultation to discuss our process, timeline and budget required for maximum success. While our digital marketing services are highly customized for each client, we do have a proprietary framework that helps us to ensure success and maximum ROI for every client. In other words, the recipe is similar, but every client has different types of ingredients that makes it unique for their business, brand and goals. In This Phase We Helped:
  • Identify Business Goals
  • Define Ideal Clients
  • Clarify Messaging
  • SEO Research
  • Integrate Marketing
Play Video

The Design &

As with many of our new digital marketing engagements, IDL Company needed a complete overhaul of its web presence to achieve it’s lead generation and growth goals. Our initial strategy work with IDL was instrument in the web design and web development process because it enable us to build a lead-generating website from the ground up. After getting a clear understanding of IDL’s goals, business capabilities and the keywords & questions that ideal clients search for online, we had the perfect elements to build a lead generating website from the ground up. In This Phase We Helped:
  • Design a new website
  • Develop a new website
  • Create new website content
  • Produce video content
  • Integrate digital footprint
  • Complete on-page SEO


Admittedly, the web design process is a grind.  And IDL’s was no different – it took a lot of time and hard work to do it right.

But while the website is the car, SEO is the driver.   Once we launched the site and started the SEO services, that’s when the fun really started!

In This Phase We Helped:

  • Created blog content
  • Posted to social media
  • Selectively built links
  • Continuously optimized the website
  • Managed Google Search Console
  • Provided ongoing support & updates
  • Managed PPC campaign
  • Generate leads
Play Video

The Results

Our Kansas City website design and SEO agency has been working with Nathan Cook and his team at IDL company for the last decade.  This local company has been consistently growing by dominating the searching engine rankings for keyword searches relate to sprinkler system installation, repair and maintenance, as well as other services such as landscaping lighting and landscape drainage solutions.

...our results have been absolutely incredible...

Nathan Cook

Nathan Cook

IDL Company

We have worked with Phil Singleton and his team on another business over ten years ago. Kansas City Web Design was the best in town a decade ago, and they are the best in Kansas City today.

They built us an awesome custom Word Press website and we have partnered with them again for SEO and online lead generation.

If you are looking for local web designer and Internet marketing team that you can trust, we recommended Kansas City Website Design & SEO!

Do You Want These Kind of Results?

Digital Marketing Resources

Get Kansas City Web Design tips, new & tutorials to help you 10X your web presence

Check Out Our Podcast

hosted by phil singleton

phil singleton seo expert

Listen to Kansas City Web Design & SEO founder Phil Singleton interview successful entrepreneurs & top-marketing & lead-generation experts from around the world.