SEO For Growth

The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you’ll learn how to:

• create and repurpose content and plan an editorial calendar
• use different social media channels to generate engagement with your content
• build and manage online reputations, plus handle negative reviews
• do quality link building without resorting to the shady practices Google now penalizes
• conduct keyword research to optimize your website and all of your content
• use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
• build a revenue generating website that will help power your company’s growth for years to come