How to Design an SEO Friendly Website that Google Will Love
Table of Contents Your website is your online image. And like it or not, no matter what business you are in, your business is an
We're the Best SEO Company in Kansas City. Period.
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Search Engine Optimization or SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the higher a web page ranks in a search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including images, videos, blogs, social media websites, review websites, local directory listings (i.e. Google Maps your Google Business Profile), and industry-specific websites or aggregators. Collectively, these approaches – and the success and consistency of their execution – give a web site Internet visibility and presence.
Kansas City Web Design & SEO has been helping local businesses in Kansas City and around the country for over 15 years. While SEO has changed dramatically over the last two decades, our team of local SEO experts has managed to evolve and adapt to industry changes year after year to keep our clients competitive, growing and generating high quality leads.
Google now processes over 200 different ranking signals. That mean SEO now encompasses your entire digital footprint – from keywords and backlinks, to blog posts, videos, customer reviews, social media, digital PR, media & directory citatons and much more.
$0 to $2M+ in sales six months after launching our website...
We went from $0 to $2M in less than 12 moths. And we are on pace to do $3M -4M in the next 12 months. Phil Singleton and his merry band of digital marketing businesses are incredible. I’ve never seen any kind of lead generation volume and marketing ROI in the 20 years I’ve been in the construction industry.
Owner, Heartland Decks
While search engine optimization can seem very technical, in layman’s terms SEO is the most important element of your entire online marketing strategy. By understating and applying Google Best Practices (as defined by the Google’s Search Quality Evaluator Guidelines), you can engineer a perfectly optimized website from the the ground up. SEO takes the guesswork out of the web design process.
Think of the web design process in terms of the construction or remodeling process for a retail. You can spend and unlimited amount of money on the architecture, decoration, design and construction of your retail store, but if you build the store in the middle of a desert, you will never get any customers into your door.
This is EXACTLY what happens when you create a website without search engine friendly coding and a comprehensive search engine optimization strategy. The Internet is filled with great looking websites that most people never see or find. Many of our clients come to us from high-priced web development, media advertising or creative agencies with fantastic website designs. Yet, they cannot understand why the site does not show up on the first page of Google, Yahoo or Bing after making such a substantial investment in their new website. Don’t let this happen to your company.
The first part of the SEO process relates to all of the components on the pages of your website (aka ON-PAGE SEO), including design, web development, coding, text content, images & video, layout, coding and social media integration. The goal is to organize and calibrate all of the components of your Internet footprint in a way that ties them back to your optimized website.
Our Overland Park SEO specialists then monitor search engine activity and adjust your content and code regularly to optimize its SEO performance. The second part of search engine optimization involves OFF-PAGE SEO, in other words, the way the rest of the Internet links back to your site. More information on Internet marketing can be found here: Kansas City Internet Marketing. For many of our clients, a complete and properly maintained SEO strategy often results in their lowest customer acquisition cost.
Think of your website and its SEO structure in terms of NASCAR racing – you must have the best possible car. It doesn’t matter how good the driver is if they don’t have a high performae car.
Our specialty is designing professional websites AND building high traffic Internet roads that lead directly to your site. As you evaluate Overland Park social media marketing & search engine marketing firms, web & software development companies, keep in mind that hundreds of Kansas City web design firms can design great looking websites, but a relative handful can deliver sustainable ranking results. This is the Kansas City SEO difference.
Don't Hire An SEO Marketing Company That Doesn't Rank for It's Own Services
Our Kansas City digital marketing agency calls and emails everyday from business owners and executive searching for SEO marketing services in Kansas City and around the country. Everyone that reaches out to us is at a different stage of the SEO services “experience cycle”.
Most businesses have tried some level of SEO services. The problem is that most companies that have hired SEO companies in the past is that they have been burned in some way, shape or form. And this is usually due to that fact that they have price-shopped for an internet marketing partner.
Well, you can’t price shop for SEO.
If you hire the low cost provider, you will get burned every time – particularly when in comes to Google marketing.
If you found us like most of our SEO clients, you found us my doing a Google search for “web design Kansas City” or Kansas City SEO.
Great website design with great SEO. Best in the business!!!
Our company has been using Phil and Kansas City Web Design for years now and never once have we been disappointed. Our company has grown substantially over the last several years and undoubtedly we have Phil to thank for that. Kansas City Web Design is a terrific company with hardworking individuals who put the client first. Simply put Phil and his team are the BEST. Great website design with great SEO. Best in the business!!!
Owner, Bob Hamilton Plumbing
Keyword Research
You Must Know What People Are Searching For and What Questions They Are Asking
It all starts with keyword research!
Before you start any web design process, or copywriting, and before you even write the first line of code, you must know what your ideal clients are searching for when looking for solutions to the problems they are trying to solve.
In terms of the tools we use, we rely on Google Search Console, Ahrefs and SEMRush.
In SEO, keyword research never stops. While keyword research is really important in the web design and/or SEO setup phase, but we always need to do continual keyword once an SEO campaign is launched.
Keyword research is also a critical component of digital content creation. How can you create content unless you do your keyword and question research. From there, it’s easy to create a content calendar that will help you achieve your search engine ranking goals.
Competitor Analysis
We Look at Your Competitors' SEO Footprint So We Can Close the Gap.
Most SEO companies in Kansas City fall short when it comes to competitor analysis – if they do it at all. But competitor analysis is so important when it comes to SEO results.
By analyzing your competitors that already have strong rankings, when can look into what types of content in ranking well, and where your competitors may be acquiring high quality links that are relevant to your niche.
SEO competition analysis allows us to quickly close the gaps by leveraging what has already worked for your top performing competitors.
One of the best tools on the planet for SEO competitor analysis is Ahrefs. With this tool, we can see your competitors backlink profile as well as their top performing pages in terms of traffic and organic Google rankings.
ON-Page SEO
50% of SEO Is Your Website
The single most important factor in SEO and digital marketing relates to the design, layout, structure, content and messaging on your website.
And once those are all in place, your website’s codes, pages and content must be optimized in a way that Google demands.
Our Kansas City SEO experts have been recognized nationally for our website SEO services. There is no other marketing company in Kansas City with our capabilities in this field. We have developed our own software and processes for On-page SEO, and we’ve contributed to the SEO industry by developing and sharing an SEO plugin that has been downloaded nearly 1 million times!
When you become a Kansas City Web Design & SEO client, we will either re-optimize your current site from top to bottom, or (more than likely) we will build you a new SEO friendly website from the ground up.
Off-Page SEO
Yes, link Building is still important
SEO services have come a long way from keyword stuffing and volume-based link building, to a clear focus on Expertise, Authority & Trust.
Getting backlinks is still an important part of search engine optimization, but it’s about quality and relevance, not quantity.
Link building is an important part of our SEO recipe, but we build backlinks with caution and purpose. We also include a content marketing strategy that helps your website organically attract the kind of links that Google actually want you to have.
Think of link building as fertilizer for your website – you need the right kind at the right times to maximize your ROI.
Our Kansas City SEO services have been the best in the Midwest for over two decade. We will help you build the kinds of links we’ll not only help your rankings, but will be safe and within Google’s guidelines.
Expertise, Authority & Trust
Ongoing SEO That Focuses on E-A-T
We have developed an On-Going SEO strategy that no other agency in the country can offer in terms of the expertise, guidance and done-for-you tactical execution.
Our Ongoing SEO services are engineered to make you an authority in your niche. Fortunately, through Google’s SEO best practices, as define in their Search Quality Evaluator Guidelines, we know exactly what kind of content you need, how it need to be optimized, and where it needs to be distributed on the Internet.
Our Kansas City SEO services focus on growing and continuously optimizing the content on your website, link building, video creation, blog writing, social media posting and creating authority through book publishing and podcast guesting campaigns.
Here are Your SEO answers
Search Engine Optimization or SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the higher a web page ranks in a search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including images, videos, blogs, social media websites, review websites, local directory listings (i.e. Google Maps your Google Business Profile), and industry-specific websites or aggregators. Collectively, these approaches – and the success and consistency of their execution – give a web site Internet visibility and presence.
SEO takes 3-6 months for minimum results and 6 to 12 months for more complete results.
SEO is a long term, multi-faceted digital marketing strategy.
If you don’t have the time or budget to roll out a profession search engine optimization campaign, SEO services may not be for you.
Basic local SEO services for a metro level campaign start at $0k/mo.
SEO services in competitive niches with our full service package start at $0k/mo.
While many SEO companies focus on a particular niche, we are generalist and service a wide range of businesses.
Our typical client does over $1M in revenues and devotes 8% to 10% of their top live revenues to marketing.
Over 50% of our book of clients in is construction and home services. But we also serve a lot of professional services, law firms and financial service companies.
Our base level local SEO packages include basic link building, blog writing, social media distribution, and ongoing on-page and technical SEO.
Our full-services SEO packages include video blogging, link building, social media posting, book publishing, podcast guesting and Google Ads management.
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12721 Metcalf Ave, STE 105
Overland Park, KS 66213
Tel: (913) 251-9119
