20 Best Marketing Hooks for Website Conversions & Sales
As a business owner, marketer, or executive, your content represents the voice of your brand. It’s the beacon that attracts and maintains your audience’s attention.
Their Story
Website
www.ThePurpleGuys.com
Industry
Managed Services
Geographic Scope
National
Founded
2001
The Purple Guys is a managed services and IT support company in Kansas City that serves SMEs. The company was started in 2001 and sold to a private equity firm in 2022 with the goal of taking the Purple Guys brand nationally through acquisitions.
Owner & Founder Jon Schram had hired 5 difference marketing agencies over the years, but failed to find one that could generate a return on investment and growth potential that he knew The Purple Guys was capable of. Specifically, he struggled with SEO and Google Ads pay-per-click management, as well as content marketing strategy.
The goal for The Purple Guys was to complete their transition from an outbound sales driven company to an organic lead generation model. Specifically, Jon wanted his sales team to stop pounding the pavement and cold calling and start getting more inbound phone call inquiries and RFPs from The Purple Guys website.
The Consultation
The Purple Guys founder was familiar with our agency and had attended business events where we presented workshops on the topics of search engine optimization and organic lead generation.
Jon Schram was already a successful marketer and brand builder in his own right, so he knew enough about digital marketing, particularly Google Ads and SEO, to get more help beyond what he and his team were capable of in-house.
He also had high expectations on lead generation, growth and return on investment.
The Strategy
The Design &
Development
The SEO 2.0 Process
The Results
As a result of our web strategy, content marketing & SEO, The Purple Guy’s growth exploded! Not only that, as the company continued to grow in the Midwest region organically and by acquisitions, they were able to make and IMMEDIATE impact in new markets. From Austin, to Dallas, to Baton Rouge and Indianapolis, The Purple Guys started to get new leads and close new business. In 2022, The Purple Guys was sold to a national private equity group.
The Testimonial
...my only regret is not hiring them sooner!
The Purple Guys
I have worked with many digital agencies since I started The Purple Guys in 2001. No agency has ever come close to producing the ROI that the Kansas City Web Design & SEO generated for our business. The company is unmatched in creativity, service, responsiveness and ability to deliver tangible results in the form of leads and growth.
Their deliverables in terms of that amount of work they do in relation to the fees they charge makes hiring them an absolute no brainer – it’s like have your own in-house digital marketing agency. I dare you to find an agency that a combination of deliverables and results at their price point. SEO, SEM, Video, Blogs, Books, Social Media, Podcasts and more?!
My only regret is not hiring them sooner!
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12721 Metcalf Ave, STE 105
Overland Park, KS 66213
Tel: (913) 251-9119
