Table of Contents

Phil Singleton co-authored The Small Business Owner’s Guide to Local Lead Generation with four other Duct Tape Marketing Certified Consultants. This award winning local lead generation book was published on 6/22/15 and is an Amazon best seller.

The Small Business Owner’s Guide To Local Lead Generation has been endorsed and recommended by business leaders, national SEO and marketing experts, New York Times bestselling authors, and tech company CEOs across the country.


Endorsements for Local Lead Generation

As a small business owner, you don’t have a war chest of money to burn on marketing and advertising. What you need is a way to take smarter action that gets the right results. Read this book and you’ll see more leads come in, period.

Brian Clark, CEO of Copyblogger Media


If you’re serious about learning powerful tactics to grow your local business, this book is for you…..uniquely qualified to explain small business marketing in a way that’s easy to understand, even for someone without a background in marketing.

Dr. Ivan Misner, Founder & Chairman of BNI and a New York Times bestselling author


This book contains the real, hands-on stuff that you need to understand, do and master in order to survive and thrive online today.

Michael Port, New York Times bestselling author of Book Yourself Solid


 …..practical, affordable steps for small business owners to map out strategies to make the phone ring. This book is what the business owner needs – a quick read, but the keys to blending traditional and digital marketing for successful brand awareness and lead generation.

Tracey Osborne, President, Overland Park Chamber of Commerce


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local lead generation

How Can Your Small Business Possibly Compete Against the Big Guys?

No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it’s another story – one with a VERY happy ending for your business.

With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard – and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust – and they love being able to support local businesses in their own communities. “If you build it, they will come” only works in the movies. You need a simple, surefire way to market your small business… and one that won’t break the bank or distract you from your primary role in your business.

Local Lead Generation

If you’d like to double or triple your local customer base this year, you should keep reading. Here’s what you’re about to discover:

  • Even though you can’t out-spend them, you CAN out-think them. Here’s how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.
  • What you can start doing right now to help make more potential customers in your community eager to do business with you.
  • How to make sure your company’s website works to skyrocket your revenue and chop your sales cycle in half.
  • Which numbers really matter when you’re measuring the effectiveness of your marketing program.
  • A “new” old marketing tactic that you’ve never heard of – and how it can put your business right in front of your entire community.
  • How to make sure your online listings are helping you – and not hurting you.
  • What it takes to get found online, even in the most competitive markets.
  • A headache-free way to use social media marketing to bring in even more business.
  • Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way.

If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You’re about to get proven marketing solutions for small businesses from a group of Certified Duct Tape Marketing Consultants known for helping their local business clients experience exponential growth.

The Small Business Owner’s Guide to Local Lead Generation is a little book with a big promise: If you put what you’re about to learn into action, your local business will grow.

Read the Foreword by John Jantsch

Can the Little Guy Actually Win?

John JantschEvery company needs to be strategic in its marketing, no matter whether it’s a big multinational corporation or a small local business. The five authors of this book, as Duct Tape Marketing Consultants, have “strategy before tactics” as a core principle of their businesses. So it’s no surprise that their approach to helping local businesses to thrive involves a focus first on strategy before delving into some powerful marketing tactics. But the results they’ve been able to deliver for their clients speak volumes about the soundness of this principle!

Even in the shadow of large companies with multi-million dollar marketing budgets, these guys have cracked the code for helping generate high-quality leads for small, local businesses. Each of the authors has used what they’ve learned through their extensive training and experience to help local business owners successfully implement the tactics described in this book. After getting to know each other as members of the Duct Tape Marketing Consultant Network, they decided to collaborate on a definitive guide for small business owners looking to compete more effectively.

This team of small business marketing consultants, web designers & Internet marketers has worked with thousands of small businesses owners just like you. Mark, Kevin, Ray, Phil and Justin have been hired over and over again for the sole purpose of helping small businesses get to the next level. They know what tactics stand the test of time, and what emerging web strategies and tactics are producing the best results today. This book takes the guesswork out of local lead generation. Period.

I think they’ve done a terrific job in outlining the strategic advantage a locally-owned business has over the big guys – and then giving a practical explanation of the most effective tactics for generating leads, both online and off-line. Right in line with the core of the Duct Tape Marketing brand, this book offers expert and actionable advice that can enable a small business to outsmart and outmaneuver businesses a hundred times their size.

As you read through this book, you’ll note that the authors take a decidedly web-centric approach to marketing. There is no doubt that traditional forms of marketing such as event and referral marketing are more important than ever. Yet, in today’s world, all roads lead back to your company’s website. People may have heard about your company at a seminar, on the radio or through a friend, but your ideal customers are more than likely going to look you up online at some point along the purchase path. You see, your website in no longer just a “site on the web”, it’s the hub of all of your marketing efforts. By the end of this book, you will stop thinking about your website as the stepchild of your business, and start weaving it into the fold of your daily routine. Once you have the right marketing plan and the right digital platform in place, all you need to do is apply the right combination of tactics consistently. This book shows you how to do it.

Also as you read on, please take into consideration that the way this book was created, how it was marketed and promoted and how the book’s website and social media channels are being used to amplify the messaging – all perfect examples of how you should be marketing your own business. A central theme to Duct Tape Marketing is creating great content for your ideal customers. That includes blog posts, videos, podcasts, press releases, eBooks, white papers and yes, sometimes even publishing a real book. As I mentioned above, many of the strategies detailed herein are web-centric. As you read more, you will find that the book comes with a companion website ( with as much (if not more) great content in the form of tips, examples, blog posts, videos, newsletters and other resources – including a free eBook: 66 Local Lead Gen Tactics. In other words, the authors are practicing what they preach by creating great content and driving their ideal customers to their website, where you can continue the ongoing education process and adding value to your business long after you have read this book and referred it or passed it along to a friend. You will get as much value from reading the book as you will studying the website, the digital ecosystem that was constructed around it, and the way the book was launched.

If you own a small, local business – or are responsible for marketing one – you need to read this book now, and then take action on what you read. The Small Business Owner’s Guide To Local Lead Generation is the real deal. And don’t just take my word for it – be sure to read though the endorsements. This book has been recommended by an impressive list of marketing and business thought leaders, technology company executives and other best-selling authors. If you implement the advice you’re about to read, this might just be the year you take a bite out of the market share your competitors thought they had in the bag.

John Jantsch
Author, Duct Tape Marketing, Duct Tape Selling  and The Referral Engine