Content Marketing

Get Comprehensive Kansas City Content Marketing Services By a Team of Nationally Recognized SEO Experts

kansas city content marketing

Trusted by Hundreds of Businesses

Your Local Content Marketing Partner

We'll Help You Create Content That Attracts & Converts new customers

Are you searching for content marketing agencies near me? 

By now, you’ve probably heard that “content is king”.   That statement has been true through the history of modern marketing, and it’s never been more true than today.  In order to succeed online, you must have a professional content market strategy with consistent tactical execution.

At Kansas City Web Design & SEO, we have a unique approach to content marketing: we engineer our digital content marketing services around search engine data.

By analyzing your business and your ideal customers’ search behavior, we can build a content calendar around the words and questions that your prospective clients search when looking to buy your products and services. 

Furthermore, our approach delivers a huge bank for the buck.   Our strategic approach to content marketing enables us to get you many more winds for your time and money.  We are experts at creating digital content plans that result in many forms of optimized content.

And with our Kansas City content marketing team, we make it easy for you!

We have a digital content creation system that allows us to extract expert content from YOU while WE take all the work off your plate.

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Service Overview

ben henk

$0 to $2M+ in sales six months after launching our website...

We went from $0 to $2M in less than 12 moths. And we are on pace to do $3M -4M in the next 12 months. Phil Singleton and his merry band of digital marketing businesses are incredible. I’ve never seen any kind of lead generation volume and marketing ROI in the 20 years I’ve been in the construction industry.

deck builder web design

Ben Henk

Owner, Heartland Decks

What Good is Your Website

If it doesn’t generate leads, sales & growth?

We emphasize to our clients that getting traffic to a website can be more valuable – and more difficult to achieve – than the design itself. Yet getting a prospective customer to visit a website is only half the battle. Once a visitor reaches your site, the website must look professional, inspire confidence and be easy to navigate. Our web designers, Kansas City web developers and SEO experts specialize in finding the balance between what consumers want to see versus what a search engine such as Google needs to see need to rank your website. Our strategy is to reverse engineer websites from human search engine behavior. We analyze how people search for your products and services online, then we create web designs based on their current search trends. We are experts at finding the balance between front-end user experience and search engine friendly design, layout and coding. 

A Website is not a Marketing Plan

we build digital marketing platforms, not digital brochure websites

Kansas City Website Design creates 100% custom designs. We do not buy and modify pre-packaged templates or produce low-quality pre-made WordPress themes. All of our web designs are created to your specifications by experienced in-house website designers. We feel that one of our biggest differentiating service features is our ability to deliver corporate quality web designs at boutique agency pricing.

Our most popular web development package includes a custom WordPress website with up to two custom web designer concepts – based on your guidelines and specifications. This package includes a content management system, a mobile responsive design and our proprietary Kansas City SEO® search engine friendly coding.

Our web design process is simple. Typically clients will provide us with guidelines as to general layout, color schemes & design styles, and by providing us with a list of reference websites. Since we will spend time with you learning about your business, products and services, we may also create a ‘wildcard’ concept as well. Kansas City Web Designers also assist with optimizing the text content of your site – this is because there are search engine optimization strategies and methodologies that relate directly to the way content is worded and positioned on your website. More information on search engine optimization is described here: Kansas City SEO

plumbing contractor seo

Great website design with great SEO. Best in the business!!!

Our company has been using Phil and Kansas City Web Design for years now and never once have we been disappointed. Our company has grown substantially over the last few years and undoubtedly we have Phil to thank for that. Kansas City Web Design is a terrific company wtih hardworking individuals who put the client first. Simply put Phil is the best. Great website design with great SEO. Best in the business!!!

Bob Hamilton

Owner, Bob Hamilton Plumbing

About Our Unique Web Design Process

A Professional, easy approach to custom SEO friendly web Design

Creating a new website is your best opportunity to build your own lead generation platform. Sure, you can try to address SEO after you build a new website, but the site’s lead generation potential will be severely limited.

We have developed a process for engineering a search engine friendly website.   It’s a 5-step bullet proof process that will provide you with a great new website that not only looks awesome, but will be ready to start a long term SEO campaign when you are ready.  Read on to learn more about our SEO-driven approach to website design and development.

No Other Digital Marketing agency offers a Bigger Bank-for-Your-Buck. Period.

Our Content Marketing Process

No Other Agency Offers a Bigger Bang for your Buck

Our SEO Digital Content Service includes ongoing On-Page and Off-Page SEO, Google Ads management, weekly videos, weekly blog posts, weekly social media posting and we’ll make you a published book author!

Creating a new website is your best opportunity to build your own lead generation platform. Sure, you can try to address SEO after you build a new website, but the site’s lead generation potential will be severely limited.

We have developed a process for engineering a search engine friendly website.   It’s a 5-step bullet proof process that will provide you with a great new website that not only looks awesome, but will be ready to start a long term SEO campaign when you are ready.  Read on to learn more about our SEO-driven approach to website design and development.

1

Optimize Your Website

Your Website Must Become Your Publishing Platform

One of the biggest mistakes companies make, including content marketing agencies, is that they create content without purpose or structure.  Great content without purpose is the same as having great tactics without a strategy.  Without a fully optimized website, your content marketing efforts will never reach their ROI potential…not even close.

Optimize For Google & Your Ideal Customers

When we take you on as a client, we will not initiate any campaign until your audience is defined and your website is restructured to be your primary publishing platform. To maximize your ROI, your website must become the referral source for all your marketing activities.

Clarify Your Messaging

If you’ve researched marketing agencies or talked to digital marketers over the last few years, chances are that you’ve heard a lot about the importance of storytelling.  In a nutshell, you site needs to focus on how you solve problems and help your customers be the hero in their own story.  In other words, your website is not about your, it’s about your customers.

Emphasize Your Call-To-Action

You will hear us talking a lot about Donald Miller’s StoryBrand principles as well as Google’s best practices as defined by their Search Quality Evaluator Guidelines.

2

Keyword Research

Keyword Research Takes Out the Guesswork

Once your website has been fully optimized for content and set up to maximize search engine visibility and website conversions, the next step is to map out a content calendar through professional keyword research.

How Can You Create Content Without Knowing Your Keywords??

If you’ve been working with another digital marketing or content marketing agency in Kansas City, and they’re not talking about keyword research, how can they possibly be creating content that will move the need in terms of return on investment? 

Your company’s marketing efforts cannot succeed or reach their full ROI potential unless you are creating content around the terms and questions they use to search for and find solutions to their problems.

The Ask, You Answer

Our research process is two-fold: first, we do raw keyword research around words that have “commercial intent” – meaning terms that indicate someone is looking to pay money for a product or service that will solve their problem or make their life better.

Second, we do question research to see how your prospective customers use these terms with the the questions then ask.

3

Video Production

The Easy Way to Create Meaningful Content

When our keyword and questions research is done, we will create a list of 12 to 15 questions.

Then, we’ll arrange a time to meet with you and/or your fellow team members to shoot casual 3-4 minute videos from the list.  These shoots are quick and easy and generally completed within 2 hours.

We also like to take background footage (“B-roll) and pictures as well.

Your Words, Your Answers, Your Voice

These videos will become powerful content that will enable you to educate your customers directly from your web page and social media channels.  They are also the BEST way to provide raw content to our writing team, so that they can write meaningful

Fresh Videos Rolled Out EVERY WEEK!

We will produce each one of these videos with a intro animation, extro call-action, and a custom thumbnail video to be used for YouTube, Social Media and your website.  They will be uploaded to your YouTube channel as “unlisted” and then we will proceed to publish one video per week, so that every week you’ll have fresh video content on your site in your digital channels. 

These videos will be embedded in your blog posts as well – more on blog writing below.

4

Blog Writing

A Smart Process That Turns you into an Authority

Once your video series is complete, we send your unpublished videos to our writing team.

We will write 600 to 700 word blog posts around each video.   We writing in batches of 12 to 15 posts (to go along with he videos). We will send you all the blog posts to review, edit and approve.  Once you send them back, we now will have 12 to 15 weeks worth of weekly content.

Google Loves Blog Posts With Companion Videos!

Unless you opt for blog posts only (not recommended), every one of your blog posts will have a video, a full blog article, and a custom featured thumbnail image.

And You’re Writing a Book Along the Way

Remember above when we told you that we are writing the blogs in a series?

Since we’re writing them in batches, each piece we write is not only a standalone blog post, it’s also going to be a chapter in your first book.  This is just one example of how our strategic approach produces a cascade of wins.

5

Social Media Distribution

The Right Way To Leverage Social Media

So many companies and agencies get this part wrong…

Your website is the only place on the Internet that you truly own.  Yet, most agencies and social media channels encourage you to post on 3rd party websites where you don’t own the content.  While social posting is an important distributions channel, social posts have a relatively short shelf life.  You need your website to become the referral source for all your content, where is an live forever, and be found when people search for answers and solutions.

Share Content From Your Site

In our process, we share the blog and video content from your website to the Internet, so that users must come back to your website to view the full content.

This accomplished many goals: real traffic comes and stays on your site which is a HUGE quality signal for Google.  Second, now that your visitor is on your site, you can show them they rest of your solutions and track record.  Finally, your website should be equipped with tracking system to enable you to re-marketing to them via paid media campaigns.

6

Linking & Link Building

This Is Where SEO Expertise is Critcally Important

There was a point in digital marketing history where website with weak content and lots of backlinks (that is other websites that have a clickable link back to your website) could rank highly and generate lots of leads.

Those days are over.

The Internet has much better content now, and users are much better at identify legit content.

Links Are Still VERY Important

Internal linking, especially the way your own site links to its other pages is the most important ant.  This is the way you communicate to Google what are where the importance content is on your site.  For example, every time we publish a new post on your site, we will link to one Pillar page, one previous Blog post, and one Call-To-Action link.  Knowing what and how to make these links make ALL the difference.

External linking can also be helpful, if your web pages link to authority sites that provide facts or other editorial value to your content.

Finally, Backlink building is also important but can be dangerous.   Getting other websites that link back to your site can be a very powerful signal to Google, if they come from high quality sites that are relevant to your business.

Our process will naturally attract quality backlinks in a way that Google want you to acquire.

7

Book Publishing

Congrats! Now You Are a Published Author

Now comes the fun part.

While we love the process of creating the world’s most SEO-friendly websites, our true passion is post launch search engine optimization and lead generation.

Your Long-Term Commitment to SEO Begins

On the day we launch your website, we will start your ongoing SEO campaign.

You will likely get a nice ranking and traffic boost from your new website within the first 60 days of launch.   You will start to get minimum results within 3 to 6 months, and more complete results within 6 to 12 months.

Our Exceptional Customer Service Never Ends

As we hustle away on your digital marketing campaigns, we will always be responsive to your support needs.  We guarantee that we’ll be the most responsive web designer or digital marketing agency you’ve ever worked with.

7

Podcast Guesting

We Book You As A Guest Expert on Podcasts

After we complete the web design and web development processes, we will prepare your new custom website for launch.

Cross Browser Testing & Quality Control

Our web development and SEO specialists will load your content website onto your hosting account.  We do not provide hosing because we think it’s in your best interest to own everything: your domain, your website, your content and your hosting account!

When we launch your new website, your will become become 100% owner of the design and website code.  In almost all cases, we will install and launch your website for you.  Sometimes for larger clients, we will deliver the website files electronically so your own team can install if that is your preference.

Load & Optimize Your Content

During this phase we also start putting the SEO final touches as well as making some adjustment for site speed and scoring performance.

We Know You Have Questions

Here are your answers

What Is Content Marketing in Kansas City?

In Kansas City Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes E-E-A-T (Experience, Expertise, Authority and Trust), promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

How Much Does Content Marketing Cost in Kansas City?

In Kansas City a comprehensive content marketing plan could cost anywhere from $5,000 per month for a small business with a local or regional scope to $50,000 per month or more for a larger business with a national or international market.

What Is Mobile Friendly Web Design?

Mobile web design is the process of designing and developing a website experience for every type of mobile user. Mobile friendly design means that your websites design, layout, text, links, navigation, videos and  contact forms are accessible and easy to use on small screen devices. The process of mobile web design starts with “mobile-first design” which means that the web design and development teams focus on the mobile experience first and then optimize upwards to larger screens such as tablets, laptops an desktops computers. .

What Is SEO-Friendly Web Design?
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