First of all, what is the Google “Search Quality Evaluator Guidelines” or (GSQEG for short) and why is it so important to web design, SEO, and marketing in general?
One little known fact about Google is that they employ an army of over 10,000 Search Quality Evaluators (or sometimes called Search Quality Raters) that manually check the quality of Google’s organic search engine results.
These independent contractors are not highly trained engineers – in most cases, they are ordinary people and consumers – just like you and me.
In order to train these search quality evaluators, Google provides (and updates) a detailed handbook that explains in simple terms what it’s looking on a website and web page in order to determine the quality of results.
In other words, it’s the mission of these evaluators to manually check if their ranking algorithms are delivery the accuracy and quality of results that they are intended to.
Think about that for a minute. Continue reading “Applying Google Search Quality Evaluator Guidelines to Web Design”
SEO is a male dominated field. As I think back on the thousands of SEO blog posts and articles I’ve read over the years, the vast majority of them were written by men. That being said, last week when I asked myself to name the top women in SEO (without searching), only four names came to mind immediately. When I thought a little more about the rise of content-driven SEO and how many thought leaders in social media and content marketing are starting to become influencers in the hard-core SEO communities I follow, a fifth person cam to mind pretty quickly.
Its official, Penguin 3.0 has landed. It’s been over a year since Google’s link spam fighting algorithm has been updated or refreshed.