Applying Google Search Quality Evaluator Guidelines to Web Design

First of all, what is the Google “Search Quality Evaluator Guidelines” or (GSQEG for short) and why is it so important to web design, SEO, and marketing in general?

One little known fact about Google is that they employ an army of over 10,000 Search Quality Evaluators (or sometimes called Search Quality Raters) that manually check the quality of Google’s organic search engine results.

These independent contractors are not highly trained engineers – in most cases, they are ordinary people and consumers – just like you and me.

In order to train these search quality evaluators, Google provides (and updates) a detailed handbook that explains in simple terms what it’s looking on a website and web page in order to determine the quality of results.

In other words, it’s the mission of these evaluators to manually check if their ranking algorithms are delivery the accuracy and quality of results that they are intended to.

Think about that for a minute. Continue reading “Applying Google Search Quality Evaluator Guidelines to Web Design”

How To Develop An Online Reputation Management Strategy

Whether you like it or not, your online reputation matters. If your business doesn’t have a local online reputation management strategy, chances are you are leaving a lot of money on the table in terms of lost sales.

Thankfully, if you want to take control and develop a positive online reputation, you can.

In this article, we’re going to look at methods that you can use to in order to establish a local reputation and super-charge your online presence over the coming year.  By combining a killer online reputation strategy with an effective search engine optimization strategy, you will be able to attract more new customers than you ever thought possible. Continue reading “How To Develop An Online Reputation Management Strategy”

Podcast Guesting is the Best SEO Link Building Tactic You’ve Never Heard Of

Podcast guesting is a content marketing tactic that involves targeting, reaching out and getting booked on podcasts that are relevant to your niche.

Podcasting is bigger than ever, but still massively underrated in the marketing community – and almost ignored in the SEO community in terms of being an SEO tactic.

But when you combine the link building benefits with all the other other benefits that podcasting guesting provides, you can see why our agency believes that this is one of the highest ROI marketing tactics of all time.

Before we get to link building and backlinks, what are some of the benefits of a podcast guesting campaign? Continue reading “Podcast Guesting is the Best SEO Link Building Tactic You’ve Never Heard Of”

Fast Food SEO Will Give Your Website A Heart Attack

We get calls from business owners and executives all the time asking our opinion about the national “big box” sellers of SEO, SEM and online lead generation services.

Here is the bottom line: SEO is a professional service and needs to be performed by experienced SEO consultants.

SEO is not an add-on service and you don’t order it like its a side a French fries. Continue reading “Fast Food SEO Will Give Your Website A Heart Attack”

The Top 5 Women In SEO Today

top women seo expertsSEO is a male dominated field. As I think back on the thousands of SEO blog posts and articles I’ve read over the years, the vast majority of them were written by men. That being said, last week when I asked myself to name the top women in SEO (without searching), only four names came to mind immediately.  When I thought a little more about the rise of content-driven SEO and how many thought leaders in social media and content marketing are starting to become influencers in the hard-core SEO communities I follow, a fifth person cam to mind pretty quickly.

I know there are MANY more super-talented women in SEO, but in terms of top women SEO experts these are the names that came to mind instantly. I have very specific reasons why I remember them and how they continue to stay on my radar. Your list may be different than mine and probably is. Continue reading “The Top 5 Women In SEO Today”

Did Penguin 3.0 Twerk Up On Your Website Like A Bad Miley Cyrus Video?

google penguin 3.0Its official, Penguin 3.0 has landed. It’s been over a year since Google’s link spam fighting algorithm has been updated or refreshed.

Some webmasters have feared this update, others have been praying for it. The update, the sixth version of this particular algorithm, was officially rolled out on October 17th 2014. Per Google, it will take weeks for Penguin to completely roll out globally. Continue reading “Did Penguin 3.0 Twerk Up On Your Website Like A Bad Miley Cyrus Video?”

Do You Have Zombie SEO Rankings?

Could your website rankings come crashing down like a house of cards? The SEO industry has witnessed five iterations of Google Penguin updates and you can almost hear the footsteps of the next Penguin update. And how many Panda updates have we seen? As of this writing, it’s now deep in the v20-somethings. Not to mention Hummingbird and all the other named and unnamed updates…and now what, a Google Pigeon update?? Continue reading “Do You Have Zombie SEO Rankings?”