Blog: Kansas City Web Design® & Kansas City SEO®

Relationship building is key to a successful business, but it can be challenging in the digital age. Instead of greeting customers who come into your business in person, asking them how you can help, and walking them through browsing or a sale, you have to make those connections over an internet connection. A one-size-fits-all online […]

LinkedIn offers excellent prospecting and lead generation opportunities if you know how to position your company and how to use tools such as LinkedIn Sales Navigator. LinkedIn lead generation helps your company stay at the forefront of people’s minds, building up a strong following of prospective clients and partners. It helps you to demonstrate leadership […]

Earlier this year, Phil Singleton was recently interviewed by Kim Doyal, The WordPress Chick. The WordPress Chick Podcast is listed at as a top WordPress podcast by just about every “best of” list you will find – and rightly so! This podcast interview below covers starts off with some background info, but most of the […]

It doesn’t matter if you’re a small business owner, marketing professional, or SEO expert, it’s good practice to stay current with Google algorithm changes. More and more, the things you need to do to succeed on Google are becoming the things you need to do to succeed at marketing.

With over 5.5 billion Google searches per day (that’s around 65,000 searches per second), “Googling” has become part of the modern purchase process. In other words, if you’re serious about growing your business, you can’t ignore Google.

If you are a business owner and you’ve tried to buy online advertising from a big media website in your market, you already know that banner advertising rates for these sites be substantial. I recently downloaded an online advertising rate card from a top online media website and found that it would cost thousands of […]

We get calls from business owners and executives all the time asking our opinion about the national “big box” sellers of SEO, SEM and online lead generation services. Here is the bottom line: SEO is a professional service and needs to be performed by experienced SEO consultants. SEO is not an add-on service and you […]

Inbound marketing is a digital marketing buzzword and one you may seen on marketing websites, or if you’ve been pitched recently by a marketing firm or digital marketing agency. In a nutshell, the ROI for traditional marketing and advertising is deteriorating.   Today’s consumers don’t buy directly from mass market advertising.  They like to search and […]

So you say that you get most of your business from referrals. That may be true. But the real question is: Are you getting all of your referral business? These days, businesses and consumers will not make a major purchase from your company solely from a word-of-mouth referral without “looking you up online first.”

  Google and search engine optimization are unavoidable for businesses today. Companies that do not have an SEO strategy are losing market share by the day. That being said, no company should ever put all of its marketing eggs in the Google basket. Just like any personal investment, a diversified approach to marketing will ensure […]