Your website is your online image. And like it or not, no matter what business you are in, your business is an Internet business. The web is the first place people go to search for products and services, and usually the last place they check before making a purchase decision. It is tempting to price […]
HomeAdvisor connected homeowners with screened, service professionals to complete home improvement, remodeling, and maintenance jobs. Angie’s List used trusted, quality reviews to connect people to the best local service providers. Google has been working on directly competing against HomeAdvisor and Angie’s List, and now ANGI Homeservices, for local pay-per-lead services. Since HomeAdvisor merged with the […]
Searching for reviews about eRelease? Although this article is highly favorable about eReleases, it’s less about providing a positive review, and more about highlighting things the company does really well and how we may be able to learn and apply some of these things to my / our own businesses.
Relationship building is key to a successful business, but it can be challenging in the digital age. Instead of greeting customers who come into your business in person, asking them how you can help, and walking them through browsing or a sale, you have to make those connections over an internet connection. A one-size-fits-all online […]
LinkedIn offers excellent prospecting and lead generation opportunities if you know how to position your company and how to use tools such as LinkedIn Sales Navigator. LinkedIn lead generation helps your company stay at the forefront of people’s minds, building up a strong following of prospective clients and partners. It helps you to demonstrate leadership […]
Earlier this year, Phil Singleton was recently interviewed by Kim Doyal, The WordPress Chick. The WordPress Chick Podcast is listed at as a top WordPress podcast by just about every “best of” list you will find – and rightly so! This podcast interview below covers starts off with some background info, but most of the […]
It doesn’t matter if you’re a small business owner, marketing professional, or SEO expert, it’s good practice to stay current with Google algorithm changes. More and more, the things you need to do to succeed on Google are becoming the things you need to do to succeed at marketing.
If you are a business owner and you’ve tried to buy online advertising from a big media website in your market, you already know that banner advertising rates for these sites be substantial. I recently downloaded an online advertising rate card from a top online media website and found that it would cost thousands of […]
We get calls from business owners and executives all the time asking our opinion about the national “big box” sellers of SEO, SEM and online lead generation services. Here is the bottom line: SEO is a professional service and needs to be performed by experienced SEO consultants. SEO is not an add-on service and you […]