It doesn’t matter if you’re a small business owner, marketing professional, or SEO expert, it’s good practice to stay current with Google algorithm changes. More and more, the things you need to do to succeed on Google are becoming the things you need to do to succeed at marketing.
If you are a business owner and you’ve tried to buy online advertising from a big media website in your market, you already know that banner advertising rates for these sites be substantial. I recently downloaded an online advertising rate card from a top online media website and found that it would cost thousands of […]
We get calls from business owners and executives all the time asking our opinion about the national “big box” sellers of SEO, SEM and online lead generation services. Here is the bottom line: SEO is a professional service and needs to be performed by experienced SEO consultants. SEO is not an add-on service and you […]
Inbound marketing is a digital marketing buzzword and one you may seen on marketing websites, or if you’ve been pitched recently by a marketing firm or digital marketing agency. In a nutshell, the ROI for traditional marketing and advertising is deteriorating. Today’s consumers don’t buy directly from mass market advertising. They like to search and […]
So you say that you get most of your business from referrals. That may be true. But the real question is: Are you getting all of your referral business? These days, businesses and consumers will not make a major purchase from your company solely from a word-of-mouth referral without “looking you up online first.”
Google and search engine optimization are unavoidable for businesses today. Companies that do not have an SEO strategy are losing market share by the day. That being said, no company should ever put all of its marketing eggs in the Google basket. Just like any personal investment, a diversified approach to marketing will ensure […]
Are you struggling with the question “How To Hire A Web Designer?” We get thousands of phone calls every year from business owners that know they need a new website or web design help, but have no idea where to start or whom to trust. This book How to Hire a Web Designer is a […]
Google always seems to be creating some sort of buzz in the media. These days they have been getting more and more media coverage about their frequent search engine algorithm updates. In layman’s terms, algorithm updates are changes to the rules and factors Google uses to rank your website above or below competing websites. The […]