7 Best Blog Post Formats for SEO

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Your blog post angle is everything. It’s what sets your post apart and offers readers unique insights. But did you know that your blog format can help you choose an angle and create fresh content?

The right blog post format will captivate your readers, boost your SEO, and skyrocket your engagement. From ultimate guides to tips and case studies, choosing how you structure your blog post makes all the difference.

Unlock the power of your blog with one of these 7 formats that will guide your content and make it valuable, digestible, and shareable.

Product Lists

Product list posts are great for conversion because they target specific keywords related to the listed products, which increases your organic traffic.

List posts are logically structured, reader-friendly, and highly shareable. By highlighting product features, benefits, drawbacks, and product reviews, you demonstrate your expertise, authority, and trustworthiness (critical for Google’s EEAT).

Including a date in your post title signals to the reader (and Google) that you have up-to-date information, which means more traffic.

Key Structure Tips

  • Catchy H1 titles
  • Short introduction focusing on the reader’s pain points
  • H2s describing the products
  • H3s listing features and benefits
  • Conclusion and CTA

How-To Posts

How-To posts are all about solving a problem, and you can often offer your product or service as the solution. These posts are usually in-depth and require comprehensive knowledge of a topic.

A detailed How-To post establishes you as an authority in your niche and builds trust with your audience, which is excellent for SEO. You can optimize your content around long-tail keywords and create a blog post directly addressing user intent.

This means better engagement because readers actively seek information and instructions, leading to longer on-page time, lower bounce rates, and increased page views.
Use your How-To posts to create evergreen content filled with rich media, like videos and infographics, that consistently drives traffic and provides valuable backlinks.

Key Structure Tips

  • H1 with a date
  • Set your content apart with a bold H2 that shows your authority
  • H2 each step and explain the process
  • Offer key takeaways and a CTA

Product Alternatives

If you want to offer your product as a better alternative to your competitors or make use of a more competitive keyword landscape, Product Alternative posts are best.

You can rank for terms with a high search volume and low competition compared to generic product keywords. This blog format also offers alternative products, different budgets, preferences, and specific requirements that suit a range of readers. That increases your content relevance, user engagement, and dwell time, all fantastic for SEO.

You demonstrate authority, expertise, and trustworthiness when you include comparison tables, key features, pros and cons, and reviews. Google rewards high-quality content, and comprehensive posts attract backlinks that will boost SEO.

Key Structure Tips

  • Attention-grabbing H1 that includes a date
  • A short introduction addressing the drawbacks of the product
  • H2s explaining alternative options
  • H3s describing the features and benefits of the alternatives
  • H2 summary of the best option and a CTA

Case Studies

Case studies are the perfect way to showcase unique and valuable content to the most interested users.

They provide original data and research that search engines prioritize.

In fact, case studies are our favorite form of content, you can find many SEO case studies in our portfolio.

Google pushes content that shows Experience, Expertise, Authoritativeness, and Trustworthiness. By using insights, statistics, and real examples and experiences, you demonstrate expertise and thought leadership.

Case studies also have high-quality backlink potential, which works in your SEO favor.

Key Structure Tips

  • H1 explaining your outcome
  • H2 describing your case study
  • H3 explaining your results
  • A conclusion and CTA

Product Versus Format

When you want to create user-centric content that allows you to compare your product to your competitors, the Product Versus format is the best. This format performs amazingly well for conversions.

You can update the post annually, include the date in the title, and create valuable, up-to-date content to generate sales and develop consistent, organic traffic.

It’s important that you offer objective insights and comparisons to set yourself up as a reliable source that others want to link to. Comparison tables are always a good idea.

Key Structure Tips

  • Straightforward H1 mentioning both products
  • Use H2s to introduce both products briefly
  • Use H2s to describe each product
  • Use H3s to list the core features and positives of each product
  • Use H2s to compare and contrast specific features
  • Summarize with a CTA


Blog posts that offer tips are a goldmine for SEO. They offer actionable and practical content that search engines value.

A Tips format is a fantastic internal linking opportunity with evergreen content potential. You can update your post regularly, providing valuable, informative content for users and allowing you to promote your product.

Key Structure Tips

  • H1, including a date
  • Use H2s for each tip
  • Offer key takeaways
  • Summarize with a CTA

Ultimate Guide Posts

An Ultimate Guide post is the answer if you want to drive traffic. They are usually extensive and detailed, which Google loves.

Comprehensive content means you can capitalize on long-tail keywords and increase user engagement. It also sets you up as an authority in your niche. Ultimate guides are inherently shareable and are a magnet for backlinks.

Key Structure Tips

  • H1 with a date
  • Short introduction focusing on the reader’s pain point
  • Use H2s to explain the benefits of your topic, how it works, different types, how to start, and which products to use
    Conclusion and CTA

Which SEO Blog Format is Your Favorite?

Whether you have a go-to blog post format or like to change it up, there is no denying these 7 are the best for SEO. Highly customizable and geared towards readers, these blog post formats should be on rotation in your content marketing and creation strategy.

Which is your favorite?

Have you tried all 7 top blog post formats for SEO?

By understanding the different blog post formats and their benefits, you can strategically create content that engages your audience and enhances your search engine visibility. It’s vital that you experiment, analyze, and iterate to find the blog post formats that resonate most with your readers and consistently drive SEO success.

So get creative, and use your blog post format to help you choose an angle and create amazing content.