Slow Website Speed = Poor Web Design

Did we ever think we’d see the day when in the ‘blink of an eye’ customers are prone to move on to another website?

Well, in today’s digital race, it’s all about a half-a-blink. In fact, 250 milliseconds (a millisecond is one-thousandth of a second) seems to be the measure of a successful, high-speed experience on the web, according to an article in The New York Times, “For Impatient Web Users, an Eye Blink Is Just Too Long to Wait.”

So, what are the criteria for developing blistering web design for PC and laptop users, as well as the ubiquitous mobile devices soaking up their much needed bandwidth?

Martin Odersky, over on the Mashable/Business site, offers a good overview on “What to Consider When Developing a High-Traffic, Real-time Web App.

His takeaway is that “open source platforms” will continue to gain traction as “a modern approach to overcoming” all the problems associated with “high volume sites” and the surge of traffic that seeks low bounce rates and highly-ranked landing pages.

A summary of his three considerations have to do with:


It’s not just about clocking high speeds, but maintaining “uninterrupted service.” Again, if the user has to wait more than 250 milliseconds, web designers will have to tweak their sites—particularly if the site is ‘interactive’ or employs “large data sets.”


Legacy solutions, like “thread-based” protocols are out, and “event-driven and distributed architecture” such as “node” is in. Too, it’s all about using less code, thanks, in some cases, to “languages” thru Scala and Ruby—adds up to more productivity for developers.


It’s too much to think about, but “systems” must be tuned to reduce “component failures,” like hardware and networks crashes, not to mention software glitches. Because today’s content out there is “user generated”, networks should be aligned with standards set in the “five nines” benchmarks.

At Kansas City Website Design, we bring the creativity you need give your website that competitive edge.

Contact us today and start engaging your customers with a new digital experience, one that uses best practices in web design and SEO to maximize your ROI.