Inbound marketing is a digital marketing buzzword and one you may seen on marketing websites, or if you’ve been pitched recently by a marketing firm or digital marketing agency.
In a nutshell, the ROI for traditional marketing and advertising is deteriorating. Today’s consumers don’t buy directly from mass market advertising. They like to search and find the best choices online. This trend is forcing change in the web design industry.
Websites are no longer digital brochures – they are publishing platforms and marketing hubs. Very few customers will buy from you without looking you up online first. Even word-of-mouth and referral marketing are no longer immune from the Internet.
One of the leaders of the inbound marketing revolution is John Jantsch of Duct Tape Marketing. In his best-selling book, John details his Marketing Hourglass concept which breaks down the cycle into the following 7 stages: Know-Like-Trust-Try-Buy-Repeat-Refer. (more…)
In the old days of the Internet, business owners shopped for web design services the same way they shopped for print advertising. All that really mattered back then were graphic design and pricing.
Today, your website is no longer just a site on the web. It’s REQUIRED to be lead generator, a profit center and a content marketing platform.
If you are looking for bid on a website, you are viewing your site the wrong way – you need to focus on results shopping, not price shopping.
Remember, its not about winning design awards, its about winning new customers.
So here we go, these are the questions that you absolutely must ask before choosing any web designer.
The Kansas City epoxy flooring contractors at www.UEpoxy.com offer custom epoxy designs for residential, industrial and commercial clients, creating floors that are as tough and durable as they are beautiful and elegant. Acid stained and polished concrete are other specialties of the company; Glen Smith, owner operator at Unique Epoxy Designs, takes particular pride in the residential floors the company has designed over the years. (more…)
How many blog and article headlines have you read in recent years proclaiming that SEO is Dead? You’ll probably see more of these headlines in 2014. It seems that virtually everyone on the planet thinks that SEO is the same as link building. If your definition of SEO is volume based link building and link scheming, then you may be right, SEO is dead. (more…)
Merriam KS based Sunflower Dent & Detail is a prime example of how a small, family-owned business can benefit from a professionally designed and marketed website. Sunflower D&D went from having no website to achieving a dominant search engine position for all targeted keywords in less than six months. (more…)
Many web designers want to be the low cost provider. In fact, many of our main competitors’ here in Kansas City sell their services on ‘affordability’ and compete to be metro’s low cost leader.
As an SEO and Internet marketing company here in Kansas City, we struggle sometimes getting our clients to create blog content on a regular business. They know how important blogging is for SEO, but writing content can challenging for a business owner. Many do not have the time, and some people do not like to write. Yet as a search engine marketing company, we MUST get quality content onto our clients blogs on a regular basis. (more…)
Just when you thought ‘social media’ talk was all a fad, bingo, the light comes on and you’re ready to embrace it….an NOW is the time! Social media participation has always been important, but now the search engines have placed considerable weight on your company website’s social signals. (more…)
Social media marketing has been on the rise the last few years, with Facebook, Twitter, and now Linkedin leading the way. Among these top social media sites with marketing potential is Google’s very own social network, Google+. Not only do you have a major SEO advantage from the start with Google+, but you can increase your marketing success by exercising the latest Google+ marketing strategies for 2013. (more…)
Dr. Stanley Hoehn, Dr. Robert Aragon and Dr. Brice Hamilton, surgeons at The Bariatric Center of Kansas City, along with physician assistants, nursing and support staff, take pride in the fact that they are the highest volume weight loss center in the Kansas City area. Offering the LAP BAND, laparoscopic gastric sleeve and laparoscopic gastric bypass procedures, the center has met with huge success performing more than 4,000 successful surgeries since 2002. (more…)