Today it’s impossible to grow a business’s online presence without the aid of effective content marketing. But what is content marketing exactly?
Content marketing is an online marketing technique of creating, publishing and distributing relevant content to attract a target audience, for the purpose of increasing online brand awareness, website and author authority, expanding social media presence and improving search engine rankings. Essentially, content is any kind of material you produce and share throughout the web. Typical forms of content include original blogs, articles, video commercials, audio, published transcriptions, screencast videos, Images for Instagam and Pinterest marketing campaigns, and so much more actually!
The more quality original content you produce, the better your chances are of increasing your online visibility to new site visitors and major search engines. By optimizing your content with targeted keywords in your niche, you increase your chances further of being noticed by Google and having more pages ranked.
Content marketing is a fun challenge that tests the creativity of writers, video producers, marketing professionals, and photographers alike.
Engaging Blog Posts
Even if you’re unfamiliar with today’s importance of content marketing, it’s never too late to start looking into great content opportunities. In fact, one of the best ways for beginners to get a feel for content marketing is through blogging. If you have read through any of our recent blog posts, you will see that many current post relate to blogging. in terms of “on page” search engine optimization, blogging may be once of the most critical ranking factors. Its the primary way to get new fresh content on your site. Not only do the search engines love quality blog posts, but an active blog also conveys to your customer and potential customers that your company is an expert in its industry and geographic territory.
If you’re looking for a great way to drive more traffic to your site with content, then it’s definitely time to set up a blog. Furthermore, your blog can also feature “curated posts”, which essentially links to other popular content in your niche, like YouTube videos, backlinked blog posts from relevant sites, and other circulated forms of relevant online media.
However it’s definitely to your benefit to either brush up on your copy-writing skills or hire writers who can produce high-quality content for you. The catch is that you can’t publish content under your name that’s either stolen and duplicated, low quality, over-optimized with irrelevant keywords in your niche, or includes cloaked keywords (hidden keywords embedded in the text for SEO). The goal is to produce original, high quality blog content that is relevant to your business. The minimum recommended blog post length is 300 words, but ideally your blog posts should be 500 words or more.
Sync Your Content With Social Media!
Once you’ve written an engaging blog post or shot an interesting video, you want to make sure it’s shared throughout social media. Content marketing works hand-in-hand with social media marketing, so make sure to include user-friendly social media buttons with your published content.
Likewise, you should also set up social media business accounts with Facebook, Pinterest, Tumblr, Twitter, Linkedin, or any other popular social media platforms that can be modified to fit your content marketing goals!
With with your online marketing partner and continue to share your amazing content with social media to take full advantage of the major traffic benefits of today’s content marketing strategies!