Inbound marketing is a digital marketing buzzword and one you may seen on marketing websites, or if you’ve been pitched recently by a marketing firm or digital marketing agency.
In a nutshell, the ROI for traditional marketing and advertising is deteriorating. Today’s consumers don’t buy directly from mass market advertising. They like to search and find the best choices online. This trend is forcing change in the web design industry.
Websites are no longer digital brochures – they are publishing platforms and marketing hubs. Very few customers will buy from you without looking you up online first. Even word-of-mouth and referral marketing are no longer immune from the Internet.
One of the leaders of the inbound marketing revolution is John Jantsch of Duct Tape Marketing. In his best-selling book, John details his Marketing Hourglass concept which breaks down the cycle into the following 7 stages: Know-Like-Trust-Try-Buy-Repeat-Refer. (more…)
We get thousands of phone calls every year from business owners that know they need a new website or web design help, but have no idea where to start or whom to trust. We’ve taken over ten years worth experience in working with small business owners, and have packed this into a 50-page eBook.
These days, your company website is more than just a ‘site on the web’.
The Internet is the first place people look for information, products, and services – and the last place they check before making a final purchase decision. (more…)
Google always seems to be creating some sort of buzz in the media. These days they have been getting more and more media coverage about their frequent search engine algorithm updates. In layman’s terms, algorithm updates are changes to the rules and factors Google uses to rank your website above or below competing websites.
The new change, one of the most prominent ones in 2015, is the ‘Mobile Friendly’ update, also referred to as ‘Mobilegeddon’. This new website ranking algorithm was feared to be digital ‘apocalypse’ as Google spokesmen stated that it would be one of the biggest algorithm updates yet.
In the aftermath, thousands of companies around the world are still hustling to meet the new mobile friendly viewing compliance guidelines.
Let’s get to the details. (more…)
You spend thousands of dollars on trade shows, print, signage, vehicle wraps, television and radio advertising, but when it comes to your website, you spend very little time or money on making it the best it can be, even though you know that every single person that ever considers buying from your company will visit your website before making a final decision. In other words, you view your website as an expense – or a necessary evil – rather than a revenue-generating asset, and you’re leaving a lot of money on the table because of it.
In the old days of the Internet, business owners shopped for web design services the same way they shopped for print advertising. All that really mattered back then were graphic design and pricing.
Today, your website is no longer just a site on the web. It’s REQUIRED to be lead generator, a profit center and a content marketing platform.
If you are looking for bid on a website, you are viewing your site the wrong way – you need to focus on results shopping, not price shopping.
Remember, its not about winning design awards, its about winning new customers.
So here we go, these are the questions that you absolutely must ask before choosing any web designer.
Many web designers want to be the low cost provider. In fact, many of our main competitors’ here in Kansas City sell their services on ‘affordability’ and compete to be metro’s low cost leader.
Every day we get phone calls from Kansas City businesses that feel cheated by web design services. They invest in a new website and discover well after launch that their new website is not SEO friendly. They have fallen into the “web design trap” by price shopping for the cheapest form of eye-candy, not realizing that search engine optimization begins at the first line of computer code. We have another blog post that explains how web design companies commonly promote themselves as the cheapest, lowest cost, or most affordable web design services in town – and how cheap websites can end up costing you thousands. (more…)
As you have probably noticed, home and office computers aren’t the only type of computer hardware with web browsers anymore. To address this reality, responsive web design has evolved to allow web designers to create websites in order to accommodate the varying screen sizes of devices such as the BlackBerry, iPhone, iPad, netbook, Kindle and of course, the laptop and home computer. (more…)
When many people think of web design, they think of the actual physical design of a site – how it looks, it’s visual appeal. While this is one important aspect, there is much more to designing an effective website. Users want an overall enjoyable experience; a website that’s not only sleek and easy on the eyes, but simple to navigate with engaging, informative content. While some may not realize it, effective web design can also play an important role in SEO. (more…)
If you are thinking about building a new website, or re-designing the site you already have, and have stumbled across this blog post…you may be struggling to figure how much a new website may cost. In today’s economy, you should expect to find new web design quotes all over the map, from a few hundred dollars to 5-digits quotes and everything between. But…why do some cost so much? (more…)