It doesn’t matter if you’re a small business owner, marketing professional, or SEO expert, it’s good practice to stay current with Google algorithm changes.
More and more, the things you need to do to succeed on Google are becoming the things you need to do to succeed at marketing.
We get calls from business owners and executives all the time asking our opinion about the national “big box” sellers of SEO, SEM and online lead generation services.
Here is the bottom line: SEO is a professional service and needs to be performed by experienced SEO consultants.
SEO is not an add-on service and you don’t order it like its a side a French fries. (more…)
Whether you like it or not, your online reputation matters. If your business doesn’t have a local online reputation management strategy, chances are you are leaving a lot of money on the table in terms of lost sales.
Thankfully, if you want to take control and develop a positive online reputation, you can.
In this article, we’re going to look at methods that you can use to in order to establish a local reputation and super-charge your online presence over the coming year. By combining a killer online reputation strategy with an effective search engine optimization strategy, you will be able to attract more new customers than you ever thought possible. (more…)
SEO is a male dominated field. As I think back on the thousands of SEO blog posts and articles I’ve read over the years, the vast majority of them were written by men. That being said, last week when I asked myself to name the top women in SEO (without searching), only four names came to mind immediately. When I thought a little more about the rise of content-driven SEO and how many thought leaders in social media and content marketing are starting to become influencers in the hard-core SEO communities I follow, a fifth person cam to mind pretty quickly.
I know there are MANY more super-talented women in SEO, but in terms of top women SEO experts these are the names that came to mind instantly. I have very specific reasons why I remember them and how they continue to stay on my radar. Your list may be different than mine and probably is. (more…)
Its official, Penguin 3.0 has landed. It’s been over a year since Google’s link spam fighting algorithm has been updated or refreshed.
Some webmasters have feared this update, others have been praying for it. The update, the sixth version of this particular algorithm, was officially rolled out on October 17th 2014. Per Google, it will take weeks for Penguin to completely roll out globally. (more…)
Could your website rankings come crashing down like a house of cards? The SEO industry has witnessed five iterations of Google Penguin updates and you can almost hear the footsteps of the next Penguin update. And how many Panda updates have we seen? As of this writing, it’s now deep in the v20-somethings. Not to mention Hummingbird and all the other named and unnamed updates…and now what, a Google Pigeon update?? (more…)
Sometimes I think about Kim Kardashian and I salivate. Not because I find her particularly attractive or appealing (not really my type), but because I look at all the web properties she is associated with and see a tremendous amount of untapped search engine potential. SEO geeks like myself are essentially organic web traffic opportunists. We can analyze and break down consumer search engine behavior quickly, and find opportunities to make money, sometimes a lot of money, for our clients. (more…)
How many blog and article headlines have you read in recent years proclaiming that SEO is Dead? You’ll probably see more of these headlines in 2014. It seems that virtually everyone on the planet thinks that SEO is the same as link building. If your definition of SEO is volume based link building and link scheming, then you may be right, SEO is dead. (more…)